As a contractor, you are always on the hunt for ways to grow your business in your local area. While digital marketing remains a solid option for gaining new clients, community engagement is the key to bringing your company to the top of mind for potential customers in your neighborhood. Check out a few ways your company can get involved.
Volunteer as a Business
You’re approaching the end of your busy season and have a little more time on your hands. This is the perfect time to dive in and volunteer in your community. Not sure where to start? Promote customer engagement via your social media channels by asking for input on a local project or cause that would benefit from your expertise. This is a fantastic way to get your company’s name out.
You can also choose to partner with local chapters of organizations such as Habitat for Humanity. They are always looking for volunteers to lend a hand. They would be thrilled to have help from a general contractor on their team.
Afraid of promoting your volunteer efforts on your website or social media accounts? No need to be shy. Customers love to see that they do business with a company that has the community’s best interests at heart. Volunteering also allows you to get to know members of the community and gives them a chance to see the human side of your business. This not only helps your community, it builds you name recognition and reputation as an organization that cares.
Be Present as a Business In Times of Need
One bright spot in 2020 is the reminder that there are good people in the world who are ready and willing to help in times of great need. During the COVID-19 pandemic, hospitals anticipated a shortage of rooms for patients. In the Midwest, one company donated its services to construct a new patient wing for emergency use within two weeks. Their quick action and quality work not only benefited the hospital and its future patients, but their company received a great deal of publicity as a result.
It certainly doesn’t have to take something on par with a global pandemic to get involved. Has a local family experienced significant damage to their home? Is the community rallying around a small business whose property needs repairs? Offer supplies, manpower, and the gift of time. You’ll quickly become known as the general contractor who cares.
Sponsor Community Events as a Business
How many times have you been to an event and seen the name of a sponsoring company splashed all over banners, print pieces, and shirts? If there’s one thing most events need, it’s a sponsor. Take a look at your community calendar of events and reach out to see if they still need sponsors, especially those events or fundraisers focus on children. This demonstrates dedication to the next generation and draws attention to your company.
For those more athletically inclined, you can even sponsor a sports team from a local school and volunteer to provide extra coaching or support and involvement at games.
While you’re planning out volunteer opportunities, don’t forget to prepare information for potential customers that includes financing options. HFS Financial can help you grow your business. Call today at 1-800-254-9560 to learn more. “You Dream It, We Finance It.”