Content marketing is a great way to get leads for your contractor business and should be the next step in your general marketing plan. Let us help you get started. Here’s our quick guide on how to create a content marketing plan for you general contractor business.
What is content marketing?
You may be asking yourself, “How is this different from other types of marketing?” With content marketing, the focus is on providing your clients with what they need. This could be instructions on minor house repairs, how to replace a door, or whatever best suits their needs.
Now I know you may be thinking, “I don’t want to tell them how to do that! I want them to hire me to do that.” That’s the best part. They may initially try to do it themselves, but decide they want help. Since you provided them with the handy information to get them started, they’ll know to contact you because you’re a reliable expert.
Now that you know what content marketing is, it’s time to create a content marketing plan for your general contractor business.
Who is your audience?
The first step in creating a content marketing plan for your general contractor business is defining your audience. You can define your audience by asking these questions:
- Who will be reading your content? Will it be businesses you partner with or your direct clients?
- Where will they find your content? Will it be from a general Google search or social media? If it’s social media, what site(s) are your audience most active on? For contractor clients, this will likely be Facebook and/or Instagram. For businesses, this will likely be LinkedIn.
- What do they want to know? Out of what they want to know, what information can you provide them?
Answering these questions and defining your audience will allow you to tailor your content to best suit your audience’s needs.
The most important step in content marketing is, well, creating content. Going off of your audience definition and their needs, you can create content that fits them and your budget. This could be informational blog posts that give them a step-by-step guide on how to accomplish something. If you think your audience would benefit more from a YouTube tutorial or video, you could do that, too. The possibilities for creating content are endless! Just be sure to post regularly and post quality content. By posting quality pieces regularly, Google will show your links higher in the search results and will let potential clients know you’re an expert in your field.
By partnering with HFS Financial, you can provide even more helpful content for your audience. Many of your potential clients may need financing for their projects, but not know how to get it. You can let them know with your contractor business partnership, financing is easy! All they have to do is fill out a 60-second application on our website. We’ll help fit them with the right loan, and they receive financing quickly. It’s really that easy! Get started with us today by calling 1-800- 254-9560. “You Dream It, We Finance It.”