How to Write the Best Monthly Email Blast for Your Contractor Business

email icons with arrows on top of four people working on how write the best monthly email blast for your contractor business

Email may seem like a thing of the past, but it’s still an effective way to communicate with your clients and others who have interest in your company. Many people still subscribe to email newsletters, but with all of the junk emails out there, you want to make sure your email blast stands out. We’ve got you covered with our guide on how to write the best monthly email blast for your contractor business.

Create a Catchy Subject Line

The first step in creating an effective email blast is actually getting people to open it. To do this, you need a good subject line that makes them want to engage. Here are two examples of subject lines. Which one would you rather open?

  • HFS Financials’ Monthly Newsletter: December 2020
  • Check out what’s new with HFS Financial this month!


You’d rather open the second one, right? That’s because it gives you a call to action. A call to action gets your customer to do something; in this case, open the email. Without that call to action, your email blast may just get lost in a cluttered inbox.

Make Your Emails Easy to Read

Once you get your subscribers to open the email blast, you want them to keep reading it. One of the easiest ways to do this is by using headings and lists. Attention spans are increasingly getting shorter, and no one wants to read a large chunk of text. Using headings and lists makes your text easier for your subscribers to read, and they’re more likely to finish reading to the end. 

Get People to Your Website

What’s the end goal of sending an email blast? Are you just trying to share information, or do you want your subscribers to do something? Most likely, you want them to do something. The best way to get people to your website is by using links. However, you need to use them effectively. You don’t want to say “Check out our website here” with “here” hyperlinked, or worse, list the whole URL in your email. Not only does this not look good, subscribers who use screen readers won’t know what your link is referring to. Instead, you want to create a call to action and use the hyperlink in that text, such as “Check out our New Year’s special” with “New Year’s special” hyperlinked.

Spend More Time on Your Email Blasts

Now that you know how to write the best monthly email blast for your contractor business, you’re going to need some more time to put your plan into action. Take some work off your plate and partner with HFS Financial. HFS Financial will help connect your clients with the right loans for them. Just have your clients complete our 60-second application, and we’ll handle the rest. Partner with us today by calling 1-800-254-9560. “You Dream It, We Finance It.”

How to Write the Best Monthly Email Blast for Your Contractor Business

HFS Financial solely operates in the home improvement lending space which means we can confidently say that we are THE HOME IMPROVEMENT LOAN EXPERTS. When you apply at HFS Financial you will get a customized loan experience tailored to ensuring you get the best personal loan to meet your home improvement loan needs.