Inexpensive But Effective Marketing Techniques for Contractors

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Are you looking for inexpensive but effective marketing techniques for contractors? If you plan to take your contractor business as far as possible, you should be! Marketing is how you tell potential new clients who need the services you provide that you are the best choice for them. There are many different ways to market your business in the world. Some marketing techniques can run a hefty price tag. However, useful marketing for your contractor business does not always need to break the bank. Try some or all of these inexpensive but effective marketing techniques for contractors. See how they can help your customer flow and take some pressure off your pocket book!

Establish Your Authority with a Blog

The goal of marketing is to be the contractor your potential new clients think of when it is time to use the type of service you provide. An inexpensive but effective marketing technique you can use to do this is a blog. Providing high-value content to your customers for free creates a connection between them and your business. A blog offering helpful information also sets you up as an authoritative voice in your industry.

Creating a blog on your website that engages visitors and answers their questions makes it more likely for them to engage your services. Your blog can certify you as a knowledgeable and trustworthy contractor. When a person wants a project done, they want it done by qualified professionals. Every helpful blog you share is reinforcement of your expertise in your industry. 

Your blogs will remain in the blogosphere for as long as your company orbits in the business universe. At any moment of any day, potential customers looking for advice related to your industry can find your blogs and identify you as a reliable contractor in your field. And that is some effective marketing!

Connect with Leads and Build Your Network on Social Media

It might not surprise you to know that a large portion of marketing occurs on social media these days. Most people you know probably visit at least one social media platform with some regularity. And if all the people all those people know do too, you can see how big the audience becomes. 

Pew Research Center confirms: “As smartphones and other internet-connected devices have become more widespread, 31% of U.S. adults now report that they go online ‘almost constantly,’ up from 21% in 2015, according to a new Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. Overall, 85% of Americans say they go online on a daily basis. That figure includes the 31% who report going online almost constantly, as well as 48% who say they go online several times a day and 6% who go online about once a day.”

That’s a lot of screen time! And people aren’t looking to only connect with friends and family online. They also connect with businesses and brands they like on social media every day. Business accounts on many social media sites like Facebook and Instagram are free. And many of these free business accounts feature tools and analytics to help you gauge your marketing success on that platform. This means networking on social media is one of the most inexpensive but effective marketing techniques for contractors available. 

Creating Visual Content for Social Media

Instagram and Facebook and other platforms like them are the perfect place to share videos and photos with your followers and leads. As a contractor, photos and videos show off your work and products in an exciting way. You don’t even need to hire a professional photographer to make visual content for your social media. Your smartphone has all the tools you need to create quality photos and videos for the web.

Your followers love seeing before and after images from projects and renovations. So give them exactly what they are longing for! You can post progress updates on big projects, and let your clients take the journey with you and imagine how it would look if they were employing you for a similar project. Make your posts fun and engaging.  That way it will be an easy choice for potential clients to choose to work with someone like you who is so personable. 

You can inspire your future clients to see the possibilities for their relationship with you. When they see upgrades and products you have made for other people, they will start to see these same upgrades in their own backyards and homes. When your followers can see what you are up to, they want to be a part of the fun. Engaging clients seeking your services is the perfect way to use visuals to boost your contractor marketing.

Convert Leads to Satisfied Customers by Offering Contractor Financing

An inexpensive but effective marketing technique that many contractors neglect is offering contractor financing to your leads. All the marketing you employ to get the customer in the door and through the sales process is rendered useless when they reach the point of sale and have to bail for lack of financing. In fact, customers who need financing might shortlist only those contractors who feature financing options in their marketing so as to not waste their time going somewhere that they can’t complete a their project.

Make financing options part of your online brand identity. That way, when it’s time for a lead to make a home improvement purchase, your business will be top of mind for them. Including financing options from HFS Financial in your marketing reassures your customers that they won’t waste their time with you. Our 60-second online inquiry process is quick and easy. And with our widget on your website, the customer will know immediately that they are in good hands.

Add These Marketing Techniques to Your Strategy Today 

One last inexpensive marketing tip: hop to it! Don’t exclude the valuable free marketing tool of financing from your arsenal any longer. Call us at 1-800-254-9560 to add our contractor financing service today. With HFS Financial and these other inexpensive but effective marketing techniques, you are ready to soar. “You Dream It, We Finance It.”

Inexpensive But Effective Marketing Techniques for Contractors

HFS Financial solely operates in the home improvement lending space which means we can confidently say that we are THE HOME IMPROVEMENT LOAN EXPERTS. When you apply at HFS Financial you will get a customized loan experience tailored to ensuring you get the best personal loan to meet your home improvement loan needs.