HFS Home Improvement Loans Launches Contractor Rewards Program for Hayward

FOR IMMEDIATE RELEASE

HFS is partnering with Hayward to provide Hayward dealers and pool contractors access to financing tools that help convert more projects,

Reisterstown, MD — March 30, 2026 — HFS Home Improvement Loans (HFS), a provider of financing solutions for residential improvement projects, announced a partnership with Hayward Holdings, Inc., the largest manufacturer of pool equipment in the United States, providing access to an exclusive Rewards Program for Hayward dealers, pool builders and service professionals.

Through the program, contractors can refer customers to HFS for project financing and earn 0.5% cash back on funded loans. The initiative gives Hayward dealers and the contractors they support a financing option that can help homeowners move forward with pool construction, pool renovations, equipment replacement and outdoor living projects.

“Our goal is to help contractors close more projects by making financing a natural part of the conversation,” said Larry Collins, President of HFS Home Improvement Loans. “When homeowners have a clear path to funding, it removes hesitation and helps turn strong interest into signed projects.”

How the Contractor Rewards Program Works

The HFS Contractor Rewards program is designed to be simple for contractors to implement:

1. Customers apply using the contractor’s HFS financing link
2. The loan funds through the HFS platform
3. The contractor receives a cash reward

For example, a $100,000 funded loan generates a $500 payment to the referring contractor. (terms and restrictions apply).

Helping Contractors Convert More Projects

HFS works closely with contractors to position financing as a practical sales tool. When financing is introduced early in the sales process, homeowners can evaluate a project within a structured payment plan rather than as a single upfront expense. For contractors, that approach often leads to stronger close rates and more predictable project scheduling.

“What we consistently hear from contractors and their customers is that the biggest challenge isn’t interest in the project — it’s how to structure the investment,” said Larry Collins, President of HFS Home Improvement Loans. “That’s exactly why we built this program. As we enter the busiest season for pool construction, renovations, and equipment replacement, we want contractors to have a clear financing option they can introduce early in the conversation so more projects move forward.”

For Hayward dealers, the partnership also brings additional support around financing education and contractor growth.

“The cash-back incentive is a great benefit, but just as important is helping contractors understand how financing can support their sales process,” said Aaron Martin, Vice President of Marketing at Hayward. “Programs like this give our dealers and the builders they work with another tool to help customers move forward with projects.”

“When we say, You Build It. We Finance It., we mean it,” Collins said. “We fund up to $300,000 with 100 percent upfront funding and no contractor or dealer fees. The goal is simple — help more homeowners move forward with the projects they want and help contractors build more of them.”

About HFS Home Improvement Loans

HFS Home Improvement Loans provides financing solutions designed specifically for residential improvement projects. The company works with contractors, builders, and dealer networks to help homeowners fund projects ranging from pools and outdoor living spaces to decks, remodeling, and other major home upgrades.

Learn more:
https://www.hfsfinancial.net/

Contractor enrollment:
https://contractor.hfsfinancial.net/enroll

Contractor information:
https://www.hfsfinancial.net/contractors/

About Hayward

Hayward Holdings, Inc. is the largest manufacturer of pool equipment in the United States, providing innovative products and solutions used by pool builders, service professionals, and homeowners worldwide.