Technology continues to advance through the decades, and the digital world has simplified so many things. For instance, communicating with people quickly is much easier than it was just half a century ago. Using digital marketing through means such as social media platforms is very effective for all kinds of businesses. Connecting with customers and potential customers via social media is simple and salient for a successful contracting company. Let’s look at some options for the best social media platforms for contractors to utilize.
Find Fans on Facebook
First, you will want to use the largest global social media platform — Facebook. There are some people that feel that Facebook is losing its popularity, but it still remains the platform that is used the most. For this reason, you want to be sure to have a Facebook account for your business.
Facebook is a great way to keep in touch with your list of contacts at least a couple of times a week. Loyal customers will enjoy seeing messages from you. These posts can be brief. Perhaps you could post pics of a project you are working on in phases. It is always exciting to see progress happening and also to finally see the finished product. Maybe you want to highlight services that you offer. Facebook is another great place to do this.
People who are interested in hiring you might very well search for your business on Facebook. Seeing an active, exciting page can draw their attention to the excellent work you can create. This is a great way to get new customers. You can even hire a marketing company to do monthly posts for you if you don’t have the time to keep up with it yourself.
Look for Credibility on LinkedIn
Next, you want to use a platform that allows you to connect with other construction professionals and contractors. This platform is a great place to build relationships and a great reputation with those in your same line of work.
LinkedIn is full of groups that you join regarding topics that interest you. You can start your own discussions in the group and also give feedback on existing conversations. As you allow your expertise to be seen, your company is building credibility in the industry.
Build Your Popularity on YouTube
Finally, you might want to expand into video marketing on YouTube. YouTube actually comes in at a close second to Facebook in social platforms used across the globe. It is also a popular search engine, coming in right behind Google in popularity.
You don’t have to make elaborate videos to get your name out on YouTube. Video reviews from satisfied customers are a great place to start. How-to videos are also very sought after on a regular basis and can draw viewers who are DIY fans. When their home improvement dreams escalate, they will know who to call for help.
HFS Financial uses these three social media platforms as well because of the value they add to the corporate world. We are experts on home improvement loans. The best contractor financing for customers is also our specialty. As you market your business, be sure to remind customers that you offer superior financing through HFS Financial.
A 60-second inquiry about a home improvement loan is all that it takes to get the loan search started. We are also just a phone call away at 1-800-254-9560. “You Dream It, We Finance It.”