No matter how technologically advanced your business becomes, professional email communication will always remain relevant. It’s your customizable way of letting your customers know all the different things that are happening with your business. Although it’s less personal than texting, it can be designed to meet your communication needs in a variety of ways. And the customer doesn’t feel bombarded, because they can read emails at their leisure. At HFS Financial, we are here to shed some light on how to use professional email communication to gain customers and keep them happy.
How to Use Professional Emails to Generate Leads
The first thing to do is to use your email to generate leads for your gutter and siding business.
1. Avoid the Spam Folder
- Don’t buy leads. If you send advertisements to someone who didn’t ask for them, they will likely kick you to the spam folder or block you completely.
- Don’t use a “DoNotReply@domain.com” email address.
- Don’t use all caps, all lowercase, or exclamation points in the subject line.
2. Use Social Media to Generate Leads
Social media marketing is a great way to encourage potential customers to opt into your email list. The trick is to offer something irresistible to your target audience like an extended warranty on your gutters or upgraded siding at no extra charge. For more information about using social media marketing to your advantage, visit this blog. Once they sign up for your emails, you can continue to send the latest information on sales, deals, seasonal products and more.
3. Professional Email Content Should be Eye Catching
When sending lead-generating emails, they should be clear, easy to read, and get straight to the point. Pictures of your beautiful gutters or siding will definitely help catch their eye.
4. Include a Call to Action
Insert a link so customers and potential customers can visit your website, see prices, or book a consultation quickly.
How to Use Professional Email with Customers
5. Watch Your Tone
Just like how you shouldn’t grocery shop while hungry, you shouldn’t email while frustrated. Always be positive — even when you’re not feeling that way. Instead of focusing on a customer’s problem, focus on your solution. If you come across as cold, blunt, or annoyed, it’s sure to put a bad taste in their mouth.
6. Keep Your Emails Professional
Refrain from using slang. Check and double-check for proper grammar and spelling. Those tips might be common sense to you. But did you know there is a maximum amount of exclamation points that are acceptable for a business email? It’s true! The maximum number is one. Any more than that will make your email sound too casual.
7. Follow-up Email Communication
After a project is complete, send one last email to the customer, asking them for a review. Include a link to your Yelp or Google review page. Visit this blog to learn more about Yelp and other review sites.
You can also ask if you could use them as a reference for future clients if they had a particularly good experience with you.
Offer Gutter and Siding Financing
If you haven’t gotten on the contractor financing train yet, you don’t know what you’re missing! When you partner with HFS Financial to provide contractor financing, even your toughest customers will be thrilled.
Getting gutter or siding financing through HFS is so quick and easy. The customer application only takes 60 seconds to complete. The best financing options for your customer’s projects will be at their fingertips quickly. Remember, at HFS Financial, “You Dream It, We Finance It.”