When you start your own business, you often find yourself vulnerable to roadblocks you had never thought about before. For example, when you started your pole barn or steel building business, you might not have thought about what it would be like to see criticism in online reviews. But, alas, one-star reviews can happen to any business, no matter how hard they work to please customers. Fortunately, there are things you can do to tame online reviews and keep them from taking over your online reputation.
Pole Barn and Steel Building Contractors Should Proactively Request Feedback
After you have finished a pole barn or steel building for a customer, send them an email to thank them for their business, and include a link to your Yelp, Trust Pilot, or Google review page, asking them to leave a rating for your company. Most satisfied customers don’t think to leave reviews without being asked. On the other hand, every dissatisfied customer will think about leaving a poor review. The more reviews you have from clients, the more accurate the average rating will be.
How to Respond Quickly and Professionally
Read your reviews regularly so you can respond to negative reviews quickly. When a potential customer reads a poor review from someone else, it’s important for them to also see how you will respond to it.
If it was a matter of a misunderstanding or miscommunication, comment with an apology to the customer, and briefly explain your perspective of the miscommunication. Never be rude or sarcastic. Remember that everything in your comment will be visible to all your potential pole barn or steel building buyers.
If the poor review was because of a true mistake on your part, include in your apology some way you will try to make it right. The internet world is more kind to businesses who take responsibility for their mistakes and do their best to make a correction. If you sound angry or defensive, people might tend to side with the reviewer.
Get More Stars by Offering Contractor Financing
A sure-fire way to raise your customers’ satisfaction is by offering the best contractor financing options for their pole barn or steel building. When you partner with HFS Financial, your clients’ loan financing will be so easy it could make the difference between a four- and five-star review. And the best part is that it is completely free to you.
When you quickly apply for your partnership with HFS Financial, you’ll be sent a handy widget for your website upon approval. This is great news for customers who are looking for easy and trustworthy financing to get their project done right. It only takes 60 seconds for customers to apply, and their project will be funded 100% up front.
Today is the best day to get started on boosting your online reviews to five stars! Call us at 1-800-254-9560 to speak with one of our exceptional team members to learn more. When it comes to pole barns and steel buildings, at HFS Financial, “You Dream It, We Finance It.”