It seems like the idea of the ADU building (accessory dwelling unit) has just burst onto the scene with very little explanation. While there has been a resurgence of interest in ADUs, the idea has been around for a while. Apartment garages and granny flats are the original ADUs, but there are some new kids on the block too.
There are a few really great reasons that you should definitely consider marketing your ADU building services as a general contractor right now. Marketing is always a good idea when it comes to small businesses, but let’s break down some of the reasons you currently want to target this market.
The ADU Is Really Popular Right Now
If it seems like the accessory dwelling unit is really popular right now, that’s because it is. Some reported numbers of ADU permits around the nation have more than doubled consistently from one year to the next, so the market is impressive.
As an ADU contractor, you want to strike while the iron is hot. You already know how to build ADUs, so you need to get the word out. There are so many people thinking about building an ADU on their existing property that it would be a business misstep to miss out on the opportunity.
And consider how easy it will be for you and your clients since you’ve partnered with HFS Financial to offer the best ADU financing options. Once your local population knows that you provide not only ADU building services but also access to exceptional ADU loan options, you might have to expand your business to accommodate all the jobs.
Potential for Business Growth
Speaking of expanding your business, we’re only half joking. Taking the time to advertise your skills on a particularly popular build is simply a strategy for bringing in more business, and it’s a good one.
Consider all the different types of ADU buildings you can advertise to make sure you’re planting the right ideas and hooking the right customers. Garage apartments and granny flats are excellent examples of an ADU, but there are so many that your customers might not even realize what they can build (and get an ADU loan for).
Just a few ADU options include pool houses, tiny homes, home gyms, home offices, guest houses, rental apartments, storage spaces, or art studios. And as long as your client is building their ADU on their existing property, then they can absolutely pursue ADU financing options through HFS.
So, don’t miss an opportunity for growth. Market your ADU building services.
Set Yourself Apart from the Competition
Our final reason you should consider marketing your ADU building services is that it gives you the ability to set yourself apart from the competition. It’s possible that you’re the only general contractor in your local market who offers ADU building services at all. But no one will know that if you don’t market yourself.
It’s also possible that the opposite is true, and there are tons of contractors in your area who build ADUs. But they may not advertise.
What it all boils down to is that marketing your skills not only lets potential clients know that you offer a service they need, but it keeps you in the forefront of their minds for any home improvement project they may need you for in the future.
ADU Financing with HFS Financial
There are lots of good reasons to market your ADU building services. And while you’re at it, remember to remind all of your clients about their ADU financing options through HFS Finacial. HFS can set you apart from the competition when you offer your clients contractor financing, and that’s why you partnered with us in the first place.
Get your clients the funding they need so you can get the job done. With HFS Finacial, “You Dream It, We Finance It.”