Online reviews can make or break your door and window business. It’s easy to ignore that negative Yelp review or that less-than-stellar rating on Facebook, but you shouldn’t make a practice of it. It’s best to learn about online reviews and then harness their power for the good and growth of your door and window business. Here’s why online reviews are important to door and window businesses like yours.
People Read Online Reviews
One of the biggest reasons that online reviews are so important to your door and window contracting business is because people actually read those things. You’ve probably done it yourself. If you’re looking for the best sushi restaurant in town or the best toilet plunger on Amazon, you’ve probably read an online review or two. And what’s more important is that you’re also probably influenced by them. The same is true for online reviews of your door and window business. People are reading them, and they’re being influenced by them whether they’re true or not.
So, what can you do about it? Actually, a lot.
Make Your Door and Window Business Stand Out
You likely already have an online presence in the world of online reviews. Most businesses have online reviews for their businesses posted — whether the business owner signed up for the website or not. But you can take control.
Yelp and other review sites allow business owners to claim their business’s review page on their site. From there you can engage with each review whether it’s good, bad, or ugly. You can offer amends for poor reviews (when reasonable), or you can offer explanations for other poor reviews. You can answer questions and respond to comments. Ultimately, you can influence people’s perception of your door and window business along with and in spite of online reviews. So, it would be a good idea to keep track of your online reviews.
Contractor Financing to Dominate the Competition
Your online presence is also a great way to make known that you offer door and window contractor financing. Doors and windows are an integral part of a functioning home, which means that people need them regardless of whether they have the funding immediately available or not. That’s where door contractor financing and window contractor financing really comes in handy.
And you can harness the power of the online review by asking your clients to leave honest reviews for your door and window business. It’s even better if those clients have used your contractor financing services, so they can let others know how great door and window contractor financing is. Remember that offering contractor financing through HFS Financial can set your business apart from the competition. It’s a service that can help people get the doors and windows they need, and your business gets to see growth.
So, make sure to keep up with the online reviews for your door and window contractor business. Then, partner with HFS Financial to offer the absolute best contractor financing available. Contact our team today. With HFS Financial, “You Dream It, We Finance It.”