Online reviews are important to your home renovation business for a multitude of reasons — mostly because they can greatly influence your client base. Taking the time to learn a little more about online reviews and why they matter can help you make the most of your home renovation business. Online reviews matter, and they can be an excellent tool for business growth.
Online Reviews Spread the News About Your Home Renovation Business
The most essential reason that online reviews are important to home renovation businesses is because they are the primary source for potential customers to learn if people were happy working with your business. One of the first things that the vast majority of people are going to look for when searching for a home renovation contractor is online reviews.
When your business name comes up in someone’s online search, they’ll likely already be seeing some of your online reviews. From there, they’re just one click away from a whole host of review sites that are dedicated to displaying customer satisfaction levels of your home renovation business.
The cold hard truth of the matter is that you don’t have a ton of control over what they see. But you can prioritize certain parts of your business and adopt some strategies that can help make those online reviews work for your business instead of against it.
Home Renovation Business Boost from Online Reviews
When it comes to all you need to know about online reviews, one of the biggest things to know is how to boost your home renovation business by using online reviews. As we mentioned before, online reviews are on the internet for your business, whether you know it or not. So, your best business move is to closely monitor those reviews and encourage your customers to leave positive reviews.
When it comes to monitoring your online reviews, it’s important to know that you can’t change negative reviews as a home renovation contractor. But most online review websites allow you to respond to or challenge reviews if you believe they’re unfounded or unreasonable. However, you can’t respond to negative online reviews if you’re not aware that they exist. Half the battle is just monitoring your online reviews routinely.
If you do feel the need to respond to a negative review, be courteous and professional. Future customers will likely be looking for negative reviews and your response. You can’t help negative reviews, but you can respond professionally. And sometimes, that impresses a future customer more than a positive review would have.
Encourage Online Reviews for Your Home Renovation Business
And while you’re performing the daily ins and outs of your job as a home renovation contractor, encourage your customers to leave positive reviews. The more positive online reviews you have, the more likely people are to reach out and contact you. Especially encourage those clients where you know the job is going well. That way, you’re pretty sure to get a positive review.
And, if you can tell the customer is less than thrilled, maybe don’t mention online reviews at all. We call that strategy.
Offer Home Renovation Financing
One surefire way to get a fabulous online review as a home renovation contractor is to utilize home renovation financing. Contractor financing for your customers will give your business that extra boost it needs when your clients use it, and it may help them leave excellent online reviews because they got the best financing options around.
Simply fill out our contractor application for your free partnership today. Then be sure to send your clients to the HFS Financial widget on your website to secure the best home renovation financing for your customers. With HFS Financial, “You Dream It, We Finance It.”