It’s easy to convince yourself that online reviews don’t really matter to your kitchen & bath remodeling business. But is that really true? It’s worth a second look. Every little bit counts toward building the successful contracting business you want. Here’s why online reviews are important to kitchen and bath remodeling contractors.
Remodeling Contractors Need Visibility
One reason that online reviews may be more important than you think is because of the visibility they afford you. Nearly everyone has access to the internet. They also have access to any and every online review that could be posted about you and your house remodeling business. As a home remodeling contractor, you’re handling many people’s most important asset: their home. So, when people are searching for the right contractor to hire, the smart person will do their research. That’s where online reviews really make an impact.
A quick online search will bring up a large number of reviews for probably every contractor in your area. Online review sites like Yelp and even Facebook have a huge following where just about anybody can post any kind of review they’d like. If someone wants to find your business online, they probably can. That’s good for visibility’s sake. So, it might be wise to encourage your clients to leave good reviews. It can be a double-edged sword, though. But you’re not defenseless.
Remodeling Contractors Need Consumer Interactions
The visibility that online reviews gives your house remodeling contractor business is good, but that doesn’t mean you’ll be without a bad review or two. You should know how to address bad reviews when they do come. One of the ways you can use online reviews to your advantage as a kitchen and bath remodeling contractor is to be an active presence online. On most sites, you can claim your business so that you can address people and their reviews. You can thank clients for their kind words. And you can address those less than stellar reviews you may get as well.
Always maintain professionalism and certainly address and fix reasonable requests. But you also have the chance to explain any misunderstandings or clarify circumstances. That doesn’t mean your bad review will be taken down, but potential clients can see how you handle those interactions. When you behave with integrity, you show that you’re a trustworthy home remodeling contractor. And that’s just the type of person that people want to hire.
Remodeling Contractors Bring in the Business with Online Reviews
And finally, one of the biggest reasons that online reviews are important is their potential to bring in more and more business. If you’re doing great quality work with integrity, you have no reason to fear the online review. In fact, it’ll be great for your business. Encourage your clients to give you good reviews or to bring their concerns to you before giving a negative review. Online reviews can really showcase how well you run your business, and they can hold a lot of clout when it comes to booking that next potential client.
While you’re doing good work to earn good reviews, really seal the deal by partnering with HFS Financial to offer contractor financing to all your clients. Your clients will become just like cash buyers when they find no-stage funding through your partnership with HFS Financial. This makes your job so much little easier. Apply today for your contractor financing partnership. With HFS Financial, “You Dream It, We Finance It.”