If you’re looking for a marketing tool that is free, showcases your business and can lead to new clients, then you’ve come to the right place. We’ve got the solution for you, and you may not believe how easy it is. Blogging. Yep, that’s right. A blog that shows off your expertise and positions you as a leader in the field is exactly what you need. Unsure of how to get started? We’ve got you covered with blogging tips for contractors.
Develop A Schedule
If you’re just starting out with blogging, sit down and decide on a set schedule when you’ll post blogs. This is important, because as you establish your company as an expert in the field, you want to have a regular presence online. Early on, it can be tempting to set an aggressive schedule for posting content. This can lead to a pace you can’t sustain. It’s ok to start small with maybe one blog per month until you get the hang of it. After a few months you may find that you have more content than you realized and can increase the posting frequency to every other week or even weekly.
Outline Content To Feature
It’s always important to have a plan for what your content will look like. This will help you plan around holidays, busy seasons and more. And don’t forget — your content doesn’t have to be the same every time. Use the suggestions below to spark content ideas among you and your team.
- Offer DIY tips for homeowners. You’re their trusted contractor for home improvement, so they’ll turn to you as the expert for advice on projects they can tackle at home.
- Field updates. You can do these as video blogs or take pictures throughout the course of a project. Readers will love following along and watching a project come alive!
- Information or reviews about new technology and tools. You’ve established your brand as a leader in the field, so clients are sure to trust your opinion when it comes to new tools or available technology. Give it to them straight, and be sure to disclose if you’ve been asked to promote a specific product.
- Show off your work. When you’ve completed a big job, show before and after pictures on the blog. Briefly describe what the client requested and how you made their home improvement dreams come to life.
Share On Social Media
While you’re honing those writing skills, don’t forget to incorporate your social media into the mix! Once you publish a blog, be sure to share it on the various social media channels your company uses. Your clients and followers will be able to share the valuable advice and your incredible work with their friends and followers online. One blog post will end up reaching a larger audience with the help of social media.
You’re about to be a blogging expert thanks to these blogging tips for contractors. Now that you’ll be spending time creating and sharing content online, let us show off our expertise in offering quality financing options. You’ve got enough to handle without worrying about financing for your customers. Instead, let us do it for you! At HFS Financial, we will pair your clients with the right financing option for their home improvement projects. A quick, 60-second application is all they need to get started. We’ve been in the home improvement financing business since 2011, so your clients will be in good hands with us. Call us today at 1-800-254-9560 for more information. “You Dream It, We Finance It.”