The world is increasingly becoming more digital, and more and more clients are going online to get their first impression of a business. While having an online presence is a great start, an active online presence is a must in today’s world. Social media for business is no longer just used for advertising: it’s used for client service, answering questions, engaging new customers, and even just showing people that your company exists in general. Have you ever visited a business’s Facebook page and were unsure if they even still existed because they haven’t posted in three years? While your online presence may not be lacking this much, an inactive online presence makes people wonder. Here are some tips for building a more active online presence for general contractors.
Stay Savvy on Social
When you’re building a more active online presence, social media is key. This is the best way to keep your online presence up-to-date and to interact with leads and clients. However, social media does take a good amount of effort, so you want to be sure to maximize your reach. Don’t try to use every social platform; use the ones where your audience is active. Facebook is usually a safe bet because it attracts users of all ages, and it’s often the first place someone will look after your website. Features like Messenger also allow you to interact with clients and leads directly — sort of like a free client service portal.
Keep your social media presence active by scheduling posts regularly. For example, you can showcase some of your past work. Be sure to also work in some client testimonials, specials or promotions, and holiday posts into your rotation to keep your audience engaged.
Build a Blog
Blogs are a great way to keep your website active and attract website traffic. Like posts on social media, blog posts show that your website is up to date. Plan to schedule regular blog posts, perhaps starting at once a month and increasing to once a week as your schedule allows.
Great blog topics include information you’re an expert on, such as basic home renovations. These will bring traffic to your website when users search online for help with these topics. And when they need help with more complicated projects, they’ll know just who to ask. Plus, you can put your blog links on your social media to glean more traffic.
Increase Your Online Presence with Financing
Do you need help building a more active online presence? Try offering financing with HFS Financial. Offering general contractor financing is a great selling point for your business, as potential clients often need help financing their projects. When you offer contractor financing to them, it saves them the hassle of finding it on their own.
All you have to do is post a link to our 60-second loan application on your website with our handy, free widget. Then, your clients will fill out that application, and we’ll help fit them with the right loan. With financing, your clients will be happy and you’ll have another topic to add to your social media and blog rotation. It’s a win-win-win. Partner with HFS Financial today by giving us a call at 1-800-254-9560. “You Dream It, We Finance It.”