Fall is here and people are trading in swimsuits for flannels and barbeques for bonfires. You may be starting to wonder how you should market your pool building business to families in this season. With people being indoors and on their devices more often, can you use social media to market your pool building business?
Absolutely! Social media is a great way to market your pool building business, no matter the platform. In fact, many social media platforms include tools, such as ads, to help you with marketing. Here are a few ways to use social media to market your pool building business:
Use Paid Advertisements
Paid advertisements, as the title says, aren’t free, but they’re a great way to market your pool building business. All social media platforms offer paid advertising. When you invest in paid advertising, your posts will reach a greater number of people. You can even choose who to target your ads to, such as people in your area in a certain age range, so you get the most out of your advertising money.
Make Connections
Social media is a great way to form connections. Facebook groups allow you to connect with like-minded people, and LinkedIn allows you to connect with other professionals in your field. For example, you could connect with a house-building business owner, who may then refer clients who want pools to you. It’s a win-win!
Invite Friends
Invite your friends to like your business page. When you gain followers, your post interaction increases, and your natural visibility increases as well. Followers will like, comment, and share your posts, which will help you get more traffic and show higher in feeds.
Share Pictures
Social media is the best way to show people what you do. Whether it’s on Instagram or in a Facebook album, sharing pictures is one of the best ways to market your pool building business. When people scroll through and see your beautiful pools, they’ll have to stop and look!
There are so many ways you can use social media to market your pool building business, and this list is just a start. Once your social media marketing kicks off, don’t forget to give HFS Financial a call at 1-800-254-9560 so we can help you help your clients with financing. They’ll be clamoring to get a pool of their own! “You Dream It, We Finance it.”