You may wonder if maintaining a social media presence as a general contractor is worth the time and effort. The answer is a resounding yes. Social media, like Facebook, can be a powerful marketing tool that costs you little to nothing in advertising. Especially if you want to inform your clients about the best way to finance home improvements with a remodel home loan. So, let’s look at how Facebook engagement affects your general contractor business.
What Is Facebook Engagement?
Social media engagement, particularly on Facebook, means all the times someone interacts with your posts online. That can be anything from just reading it to clicking on it, to “liking” it, all the way down to actually contacting your business through Messenger and making a purchase of some kind.
The best kinds of engagement are when people actually comment on your posts. When they comment, you have the opportunity to respond and create a dialogue between you and the general public. That may sound unimportant or even intimidating, but it’s really a great tool for you as the owner of your contractor business.
Why Facebook Engagement Matters to General Contractors
These days, all social media platforms have algorithms that organize the way that others see social posts. The algorithms are often based on how meaningful or interesting they deem a particular social post to be. They usually determine that by how much engagement a post receives.
So, if you create a post that someone engages with, then that post is more likely to be seen by more people. This is true because the algorithm determines that if one person finds the content interesting, another person is more likely to find that same content interesting.
When Facebook algorithms determine that your post is interesting and engaging, then it puts your content in the news feeds of people who might not normally see it. This becomes organic reach for your page, often leading to new followers. New followers are more people who know about your business, which can lead to new customers for your contracting business.
If you were wondering, “Does Facebook engagement really affect my business?” you can clearly see that it can have an enormous impact.
What Is Engaging Content? Make It Fun, Plus Offer General Contractor Financing
The takeaway is that good, engaging content on your social media pages can affect your business by bringing in more clients. But what exactly is engaging content? This is the fun part. Most people have a tendency to engage in social posts that are funny, entertaining, or meaningful in some way. Photos and videos are also viewed at a higher rate than just text.
As a contractor, think of posts that can spread awareness of your business but also engage people’s emotions. Do you have a dog who rides around with you? Give that good boy a hammer and a hard hat, take his photo, and post it regularly.
Do you have a pool-building project that you’re proud of? Make short videos of your progress as you build the pool or interview your client (with permission) and share that with your social media followers. Every little bit of engagement counts, and you might find that you enjoy interacting on social media. And if you don’t have financing to offer, you can get that too.
Add Remodel Home Loan Financing into Your Facebook Content
While you work on beefing up your Facebook engagement, you should also consider the benefits of offering general contractor financing to your customers. Doing this on Facebook gives many people information about the best way to finance home improvements they might not have known, such as what type of remodel home loan they need.
At HFS Financial, all you need to do is partner with us for contractor loans for your clients, and we’ll take care of your general contractor financing at no cost. Apply to be a part of our contractor network today! With HFS Financial, “You Build It, We Finance It.”