When you log into Google, have you ever wondered why some businesses appear in a little callout box with their name, location, hours, etc.? These are Google My Business listings. They are a free resource that can help you promote your business. Here’s everything contractors need to know about Google My Business.
Do you already have a listing?
The first thing you need to do when working with Google My Business is to see if your business already has a listing. There are a lot of businesses out there that have listings but haven’t been claimed by the business owner. All you have to do to get access to edit the listing is click “Claim my business.” You will be prompted to sign in with a Google account, so make sure it is the official account you would like associated with the listing. Then, you will have to verify you are the owner or work for the company. Google will walk you through this process so you can edit the listing.
If you don’t have a Google My Business listing yet, you can create one. Like above, make sure you use the email account you want associated with the listing, and then you can edit it.
Customize your Listing
Once you create a listing and/or have access to edit it, it’s time to customize it. First, you’ll pick the best category your listing fits into. This will help your listing show up in relevant searches. Then, you’ll want to make sure all of your contact information is correct. One of the most inconvenient things is viewing a listing and information being incorrect. Verify the hours, phone number, address, and website of your business to make the most out of the listing.
After you fill out this basic information, you’ll have the option to add services you offer. This is a great, easy way for potential clients to figure out if you’ll be a good fit for their needs. Last of all, you’ll want to add photos that show the work your business does, so people can easily see the quality you provide.
Make Time to Stay Active
Google My Business is something you can just set up and leave alone. You’ll still get more traffic than without a listing, but you can maximize its benefits by staying active. Google My Business gives you plenty of opportunities to stay active. Clients and potential clients can leave questions, and you’ll want to be sure to answer them so they’re getting accurate information. In addition, you can write posts for users to see. These posts will automatically delete after one week, so this is a great place to advertise events and promotions.
So, that’s everything contractors need to know about Google My Business. To give yourself another service to offer and more time to customize your page, offer financing with HFS Financial. HFS Financial makes home improvement financing easier than ever. Clients just have to fill out our 60-second application and we’ll fit them with the right loan. Call us today at 1-800-254-9560 to get started. “You Dream It, We Finance It.”