Let’s start with some good news: Google marketing does not need to be difficult for general contractors! In fact, marketing your business through Google is something you can start doing right away. Sure, there is a ton of advanced stuff out there to learn. But don’t let your current lack of digital marketing expertise stop you from getting results. Instead, learn a tiny little bit at a time and start applying that right away. And speaking of learning, here are two bite-sized bits to help you get started.
Put your business on the “map” with Google My Business.
If you don’t already have a business listing on Google, stop what you’re doing. Head to Google My Business, create a business listing, and be amazed at how much easier it is for people to find you. If you have a physical shop, it will now show up on Google Maps. But even if you don’t, Google allows you to set a “service area” for your business. Either way, when people search for “general contractors near me,” your listing will show up for anyone in your area! The more information you plug into your listing, the easier it will be for your ideal customers to find you through a Google search and Google Maps. Best of all, it’s 100% free! There’s really no reason and no excuse for not having a Google business listing.
Put your business on top with Google Adwords.
This is where you can really crank Google’s magic up to eleven. With Google Adwords, you have the opportunity to bring your listing to the very top of the results pile by paying for premium placement. So if you’re big into bathroom renovations and someone searches for “custom showers,” you’re business could be the first name they see. And you don’t have to worry about wasting money on ads that don’t work. You only pay when people actually click on your advertisement.
See? Google marketing doesn’t have to be complicated for general contractors! You need to focus on doing the work your customers actually pay for. With these two extremely simple tools, you’ll dramatically improve your visibility and accessibility to the people near you who are looking for a business just like yours.
And when you’re putting together your first ad, don’t forget to mention how you can offer your customers financing for their home improvement projects at low fixed interest rates and industry-leading loan terms! Click here to learn more. You Dream It, We Finance It!