As the economy is recovering and you’re getting close to your busy season, you may be thinking about expanding your business. Expanding your business is a great way to bring in more money. But how exactly does a general contractor expand their business? Here are some tips to get you started.
Look at your website.
In today’s day and age, websites are the equivalent of a first impression. In fact, they’re so important that research shows that 75% of people judge a business based on their website. With this in mind, you may want to take another look at your website. If you were a potential client, would you stay on the website? Would you go so far as to contact the business for a consultation? If not, you may want to change things up a bit.
When looking at your website, make sure the services you offer, photos of your incredible work, and contact information is easily accessible. Testimonials from clients are also a great component to show your business’ track record. Lastly, give your clients an action step they can take on your website, such as requesting or scheduling a consultation. For many, a quick form on a website is much easier than making a phone call.
Take advantage of the off season.
It can be tempting to take a few months off in the winter while business is slow. However, being open for 12 months can work in your favor. If it is manageable in your area, consider completing small projects over the winter. For example, you could limit your services to only bathrooms or basements. This way, you won’t be as exposed to the elements but can still make some money in the off season, and you’ll have more room for other projects during your busy season. When you’re short on projects, you can still use your off season to your advantage. Work on re-evaluating and strategizing to make sure your busy season is as profitable as possible.
Re-evaluate your offerings.
Are you playing to the skills of your employees? Re-evaluate and see if there are any other services you can offer based on your employees’ skills. For example, if you specialize in decks and patios, could you branch out into porches and driveways? How about swimming pool decking? Or maybe even flooring? If you can’t think of any additional services, consider if you’re offering too much. Could you move into more of a niche specialty that will bring in more profit? Sit down with your employees and see if they have any input as well.
Once you figure all of this out, consider offering contractor financing through HFS Financial. Offering financing is a great way for a general contractor to expand their business. Potential clients will be attracted to your business because paying for their dreams just became easier. With HFS Financial, all they have to do is fill out a 60-second application and we will fit them with the right loan. Partner with us today by calling 1-800-254-9560. “You Dream It, We Finance It.”