Social media is one of the biggest parts of daily life. In fact, research shows that individuals spend about 2 to 2 ½ hours on social media per day. Considering how much else needs to be accomplished in a day, this is a significant amount of time — which makes it the perfect place to advertise your contracting business. But exactly how much time should contractors spend promoting on social media? It really depends, but we have some tips to help you figure it out.
Schedule posts in advance.
When you’re as busy as a contractor, you likely can’t dedicate time daily to promote your business on social media. However, you can still publish posts daily by scheduling them in advance. Most social media platforms have an option on their site to schedule posts, but it is often easier to use a social media scheduling platform so you can see all of your posts at once.
Spend a day or so each month while you’re slow to plan and schedule your posts. As you get more comfortable with creating posts, scheduling may only take a few hours. Try to aim for posts at least five times per week to start, and you can eventually increase to daily or twice daily posts if you would like.
Check platforms when you check your email.
While it’s great to plan social posts in advance, you should also plan to check your platforms at least once a day. Many people use social media as customer service, so you may get questions in your comments, replies, or messages. If you don’t respond to these, it is a bad promotion for your business, as it seems like you don’t provide good customer service. The easiest way to remember to check your social media platforms and minimize the amount of time it takes is to check it when you check your email.
Do you have an email checking routine? For example, do you check it when you arrive to work in the morning and before you leave? Maybe around lunchtime as well? While you’re checking your email, it’s super easy just to pop onto social media and check your notifications. This should only take an extra 5-10 minutes each time you check your email, and will promote your excellent customer service.
Make some more time for social.
So how much time should contractors spend promoting on social media? Between scheduling posts and checking your platforms, it should only take you a few extra hours a week. However, with your busy contracting schedule, these hours can certainly add up quickly. Save some time by partnering with HFS Financial. HFS Financial helps you offer construction funding to your clients. All you have to do is put a link to our 60-second application on your website. Your clients will fill it out, and we’ll help fit them with the right loan. Offering financing will help save you time in contract negotiations with your clients, and you can spend that extra time on social media. Get started today by giving us a call at 1-800-254-9560. “You Dream It, We Finance It.”