How do you get the word out about your fencing and decking business? Believe it or not, online reviews actually matter a great deal to the success of your business. They’re one of the most common (and best) ways to get the word out about your business. When people know about your decking and fencing business, it grows. And we all know that growth means greater income.
The fencing and decking business’s guide to Yelp and other review sites is exactly what you need to properly utilize these websites for your fencing and decking business. So, let’s dive in and take a look at what you need to do to bolster your fencing and decking business. We’ll also check how you can do it using these review sites to your advantage.
What are Yelp and These Other Review Sites?
Since we no longer rely on the water cooler or the general store to get all of the information we need about local businesses, humanity has adapted yet again. We use the internet to do our vetting of local businesses.
The same principle still stands. Most new business for your fencing and decking business is going to be drummed up because people spread the word. They just do it online now through websites like Yelp, HomeAdvisor, and even Facebook. These websites are either completely dedicated to online reviews for local businesses (like Yelp), or they offer the option to leave reviews, although that’s not their primary function (think Facebook.)
Fencing and Decking Contractors’ Reviews
So, what does this mean for you as a fencing contractor or a decking contractor? It really means that whether you like it or not, you likely have an online presence where your customers are leaving reviews for your decking and fencing business.
It’s actually a good thing. And, if you take the time to really embrace it, you can consider it free advertising. With Yelp and these other review sites, you usually have the opportunity to “claim” your business. Once you do that, you can start interacting with your online reviews both good and bad.
Using These Online Review Sites to Your Advantage
You can absolutely use Yelp and other review sites to your fencing and decking business’s advantage. Once you’ve claimed your business, you have the opportunity to become a seen and felt presence.
That means you can respond to the reviews. You can thank your customers for leaving good reviews. Or you can offer some sort of amends for negative ones. Or in the instances where those negative reviews are unwarranted, you can offer explanation or even petition to have them removed.
If you choose to ignore your online reviews, then you won’t be there to defend your business in the event that someone decides to lie about it. So, we recommend maintaining at least a semi-regular presence online. That way you can catch any negative reviews before they go too far south.
It’s really a time investment in the life of your fencing and decking business. And when you have a ton of positive reviews (which we know you will), then your online reviews will begin to speak for themselves. And they’ll bring in more and more business.
Offer Contractor Financing
And speaking of more and more business, online reviews are also another opportunity to let your potential customers know about your contractor financing options. You can easily mention contractor financing in the comments you leave. Or you can encourage your customers who use your contractor financing to mention it in their online reviews.
But you have to have the best contractor financing available in order to offer it to your clients. Luckily for you, that’s probably the simplest business decision you’ll make today. Contact our team at HFS Financial. You can start offering contractor financing and bringing in new clients. With HFS Financial, “You Dream It, We Finance It.”