How to Track New Leads for Your Contractor Business

two people looking at CRM data

Lead generation is one of the most effective ways to reach new customers and build your business, so you need a way to track them. When you have a good, organized system in place, you will find that tracking new leads for your general contractor business is an effective way to manage your marketing dollars. However, with all of the options out there, you may not know where to get started. Let us help! 

Deciding What to Track

There are so many things to track when it comes to tracking new leads for your contractor business, it may be hard to choose. Here are a few things to get you started:

  • Contact information (name, phone number, etc.)
  • A general description of their project needs
  • How the lead was generated (Google, Facebook, trade show, reference, etc.)


This basic information will get you started on the right path to tracking your leads efficiently. The reasoning behind collecting contact information is simple: you can’t contact them without it! The description of their project will let you know if it’s a project your team can handle before contacting them. Lastly, tracking how the lead was generated will give you an idea of where your resources are best spent. If most of your leads are coming from Facebook and you’re not getting many from trade shows, you can change how you allocate your resources. 

If you’re looking to track more advanced information about your leads, you could also track information such as:

  • Has this lead been contacted?
  • Has an intake meeting been scheduled?
  • Have they applied for financing?
  • Have they been approved for financing?
  • Has the project been started?
  • Has the project been completed?


This list is just to get you started; there are infinite possibilities of what you can track. And better yet, tracking this information will keep you organized throughout the entire client process, not just during the lead stage.

Focus on Customer Relationship Management

Customer Relationship Management, or CRM, is probably something you have heard of before. But what does it do exactly? As you may have guessed, it helps you manage relationships with customers, and by extension, track leads. While there are many software options out there that are built specifically for CRM, you can even use something as simple as a spreadsheet to fit your business’ needs and budget. After deciding what you’re going to track, you can add it to your CRM to make the tracking process easy-peasy!

Offer Financing to Increase Your Lead Generation

When you have your system and strategy in place to track new leads for your contractor business, the next step is to stand above your competition and offer the best financing available. By partnering with HFS Financial, you’ll be able to provide an opportunity for your clients to get a great deal on financing their projects. We offer a quick, 60-second application that can get your clients financed in no time! Call us at 1-800-254-9560 for more information on how you can get started. “You Dream It, We Finance It.”

How to Track New Leads for Your Contractor Business

HFS Financial solely operates in the home improvement lending space which means we can confidently say that we are THE HOME IMPROVEMENT LOAN EXPERTS. When you apply at HFS Financial you will get a customized loan experience tailored to ensuring you get the best personal loan to meet your home improvement loan needs.