When you’re searching for a business to patron, what is the first thing you do? Likely, you look at reviews. Research shows that 70-80% of people look at reviews before patronizing a business, and over half of people will patron businesses that have good reviews. So, if you have good reviews you will want to use them to your advantage as much as possible. How do you do this, you ask? Here are some tips on utilizing good reviews to benefit your contractor business.
Enable reviews on all platforms.
The first step in utilizing good reviews to benefit your contractor business is to enable reviews on multiple platforms. Your Google ranking encompasses reviews from all platforms, not just on Google. You will want to make sure you have accounts and pages on every site where a client could leave a review. This includes, but is not limited to, Google My Business, Facebook, Yelp, Home Advisor, and Angie’s List. Enabling reviews on all of these platforms will allow clients to leave reviews on all of them, increasing your review total and the visibility of your reviews.
Share on social media.
One of the best ways to use good reviews for your benefit is sharing them on social media. First, this just gives you some regular social content to post. When you’re busy with your business, you want all of the social content you can get, and this makes for easy posts.
There is also evidence that shows sharing good reviews on social media encourages others to leave good reviews. When they see reviews being shared, they’ll want to leave one as well, which increases your visibility and credibility.
Lastly, sharing good reviews on your social media shows that you are a quality contractor who appreciates their customers. When potential leads see you sharing these good reviews, they’ll know you’re a contractor they can trust.
Work on your website.
Social media isn’t the only place you can share good reviews; your website is also a great place to do this. These can often be found in a “Client Testimonials” or “Reviews” section of a website. When looking at your website, potential clients will navigate to this page to see what your past clients have said about your business. Including good reviews on your website will show that you are a trustworthy contractor your clients have enjoyed working with.
The best part about sharing on your website and social media, too, is that you get to choose which reviews are shown. They can find other reviews elsewhere, but this is the place to show off.
While you’re working on your website, consider offering financing through HFS Financial. All you have to do is put a link to our 60-second application on your website. Your clients will fill out the application, and we’ll help fit them with the right loan. Get even more good reviews to share when your clients find out how easy home improvement financing is! Partner with us today by giving us a call at 1-800-254-9560. “You Dream It, We Finance It.”