What every door and window business needs in a website can get confusing if you don’t know where to start. But it doesn’t have to be complicated. A well-designed and maintained website can be the difference between sealing the deal and having a potential customer pass and move on. So, what’s necessary for a successful website? Let’s talk about how you can make your door and window business website amazing.
Portfolio of Your Contractor Work
One of the most important pages you should include on your successful website for your door and window contractor business is a basic portfolio. When customers are shopping around for their next home improvement contractor, one of the first things they’ll be looking for is a portfolio of work. Clients likely won’t book you for their project if they’ve never seen examples of your work. And, quite frankly, it’s a little suspicious if you don’t have a portfolio or gallery of work.
Your portfolio page should include, at the very least, some high-quality images that show some of your best door and window installations. You could also consider adding some videos or even drone footage of any other home improvement work you’ve done for clients. Honestly, you’ll want to try to have a lot of examples of your work. That way, your potential clients will have a good understanding of your scope of skills.
Clear Contact Information
Another absolute necessity for your door and window business website is a page with very clear contact information listed. You’ll need to have your contact information on at least one page of your website, if not multiple pages. It’s also a good idea to consider adding a clickable link that takes clients to an immediate email form, so they can contact you with ease. If a client has to struggle to contact you, they may give up and move on to the next contractor.
Certification and Experience
When you’re designing your website, you need to remember that it’s really your chance to sell yourself as a window and door contractor. You could consider adding an information page that gives some biographical information about yourself and your team. That way your potential clients can really get to know you. Within your about page, you can also take a moment to toot your own horn. List any certifications or experience you have that might set you apart from the competition. Really sell yourself, and give your clients a reason to hire you over every other door and window installation business.
Contractor Financing
And last but not least, it’s a great idea to include information about contractor financing with HFS Financial. So many people are always looking for door contractor financing or window contractor financing. It’s vital that you make sure that your clients know you offer it. Don’t forget that your website is a great way to communicate the most important parts of your business — namely that you offer contractor financing for your clients. Contractor financing could be the difference that sets you apart from the competition and seals the deal for your next customer.
If you’re not already offering the best contractor financing for your clients, contact our team at HFS Financial and apply today. Your clients will become just like cash buyers with a quick 60-second application. And there’s no stage funding to hold up the project. Set yourself apart from the competition and partner with us today!