Social media is an important tool for marketing your contracting business. While social media platforms are free to use, it’s important to choose which ones to maximize your time investment. While it may be tempting to learn a TikTok dance to go viral, we can help you figure out what’s best for your business. Read more to learn about the best social media platforms for general contractors.
Common Social Media Platforms for General Contractors
Facebook is the number one place to advertise your business. On Facebook, you can reach a wide range of ages, and many of these users are going to be in the target age range for your contracting business. It also offers many features beneficial to your business, such as:
- An “About” page, where you can list your business’s hours, contact information, website, and services.
- Facebook Marketplace, where you can sell your items and services.
- Facebook Messenger, where customers can easily contact you to ask questions.
- Paid advertisements allow you to increase your visibility on the site and choose who sees your ads.
Facebook is the first place people will look, other than your website, to find out more about your business. Therefore, it is the most important social media platform when marketing.
Instagram is all about pictures. This is a great place to show off your finished products. Before someone hires you, they’re going to want to see your work, and a polished Instagram page is a great place to host the wonders of your beautiful work.
YouTube
YouTube allows contractors to create videos demonstrating their skills, showcasing completed projects, and providing tutorials or educational content related to home improvement and construction. Video content can establish credibility and attract a larger audience.
They’re also great for sharing on other platforms like Facebook and LinkedIn, as well as making visually appealing additions to your contractor website.
LinkedIn is a social media platform specifically for business and professional networking. A LinkedIn account helps establish your company in the business world, network with other companies, recruit new employees and have others review your work.
Pinterest is another visual platform where contractors can create boards showcasing their work, project ideas, and home improvement tips. It’s particularly useful for reaching homeowners who are looking for inspiration for their own projects.
Twitter is a fast-moving platform with post limits of 280 characters. This is a great place to advertise specials and other time-sensitive information, as well as for general customer interaction. Like Facebook, customers will also come to Twitter for questions and other customer service needs.
Specialty Social Media Platforms for General Contractors
Houzz
Houzz is a social media platform specifically geared toward contractors and their clients. This platform, centered around home improvement ideas and photos, allows contractors to easily connect with customers who are specifically looking for home improvement contractors.
Nextdoor
Nextdoor is a hyperlocal social networking platform that connects neighbors and local businesses. Contractors can use it to target homeowners in their local area, share updates about their services, and receive recommendations and referrals from satisfied customers.
Promote that You Offer Home Improvement Financing on Your Socials
Now that you’re ready to use the best social media platforms for contractors to attract more clients, let us help your clients with the financing they need to get those projects done right. Contractors can partner with HFS Financial to offer general contractor financing for home improvement projects. Whether your clients need a home improvement loan to build a pool or remodel their home, we have the loan options they need.
Learn how to offer financing as a contractor with HFS Financial today! “You Build It, We Finance It.”