You’re looking for new ways to document and share your work. What better way than videotaping a job well done? Videotaping your construction projects is so much more versatile than sharing pictures. You can capture the whole scope of your project from start to finish in a way that a picture just can’t. So, how do you get started? Try these 3 tips on videotaping your construction projects.
Mix it up!
We’re already throwing a curveball to you with our first tip, but we promise there’s a reason. When creating your video plans, you don’t want to plan for them to be all the same. You need to mix them up! Try incorporating several types of videos into your plans, such as:
- Start-to-finish progression videos with commentary
- Start-to-finish progression videos without commentary
- A walkthrough of the finished project
- A “Day in the Life” video working on your project
- An overview of the finished project with customer testimonial(s)
These are just some ideas to get you started. Be as creative as you want! A variety of videos will keep viewers interested and coming back for more. Be sure to incorporate videos about your company with your project videos. Follow different employees during the “Day in the Life” videos, and ask them to talk a little bit about why they work for you as you’re filming. If you do any charitable work, make sure to document that as well. By incorporating both videos of your projects and videos of your team, potential clients will know they can trust your company.
Don’t just mix up the types of videos, either; mix up the angles! Even if your videos are different, they could still look the same if you film them all the same way. Consider investing money into equipment like a drone to make sure you fully capture the scope of your work, and provide views from truly all angles.
Invest in equipment.
There are a lot of options for videotaping equipment out there, but you want to be sure to invest in high-quality equipment. This includes the video camera, microphones, and editing equipment you’ll be using. Microphones are especially necessary when videotaping construction projects because the volume of the construction and the sounds of nature can affect the sound quality. High-quality equipment is not something you want to skimp on, as the quality of the equipment affects the quality of the video. These videos will be potential customers’ first insight into the quality of your company’s work, and they could associate low-quality video with low-quality work.
Save yourself some time.
Videotaping your construction projects is a great way to market your business and bring in new clients. However, it does take a good chunk of time to film and edit high-quality videos. Save yourself some time by offering financing through HFS Financial. Instead of helping clients figure out financing yourself, we will take care of it! This will free up your time for other important projects. All you have to do is direct them to our 60 second loan application, and we’ll help fit them with the right loan. Call us today at 1-800-254-9560 to get started. “You Dream It, We Finance It.”