One great thing about the holiday season is that so many people take the opportunity to connect with those who have made a difference in their life. As a contractor, this would be a great time to reach out to the customers who have helped your business get where it is now. HFS Financial has been in operation for close to 60 years. We know that connecting with customers is crucial for success. Try out these 3 ways to connect with your contracting customers over the holidays.
Cards Connect People
First, why not send a Christmas card to your list of contacts? Christmas cards are something that many people send to all of their family and friends. This annual tradition can also be beneficial for connecting with your customers. A card of any type lets the recipient know that someone is thinking of them.
Find a fun card to extend a season’s greetings to the people who have helped your company grow. Let your loyal customers know how much their support means to you and your contracting business. You never know when your previous customers will be in the market for another home improvement project. Keeping in touch with them is a great way to bring them back to you when they’re ready for another upgrade.
Calendars are a Classic Choice for Christmas Gifts
Next, why not send a little merchandise out with your brand on it to connect with your contracting customers? A calendar is something that people can use for an entire year. Anytime they need to reference their calendar, your brand is being imprinted on their mind.
If the holiday marketing budget is tight, you can choose a small tear-off calendar with just your brand at the top. Perhaps you have a little more wiggle room in that budget. A larger calendar featuring 12 pictures of various projects that your team has completed would be a great gift to send your customers. When they see these beautiful masterpieces day after day, they can recommend your company to anyone they know who is in the market for some home improvements.
Social Media Helps People Stay Connected
Don’t forget to utilize social media to stay connected with your customers too. People use their phones for hours a day. Since a big chunk of that time is spent on social media connecting with all kinds of people and companies, be sure your brand is represented well in your company’s social accounts.
Social media marketing is very effective. You can feature your company, your employees, and your projects as they progress to completion. Maybe you’re thinking about offering some type of holiday promotion. Social media is a great way to get the word out about these exciting events. If your schedule is too full to concentrate on this form of connection, hire a marketing firm to do all of it for you.
These are just 3 ways to connect with your contracting customers over the holidays. No matter which ways you choose for this important connection, be sure to remind your clients that you offer the best contractor financing for customers through HFS Financial.
It takes just a few minutes to partner with HFS Financial to offer contractor financing your customers will love. Our knowledgeable staff is also available at 1-800-254-9560. Stay connected with your customers so that they can stay connected with you and the excellent contractor financing you offer. “You Dream It, We Finance It!”