In today’s world, the strategy to grow your business is always evolving. Social media and the internet are critical to a company’s visibility, which is why you have focused on your company’s online presence. But what if you’re not getting the results you want? We’ll show you how to appear in searches for “contractors near me.”
Understanding Search Engine Optimization
The internet is a big place, and it’s full of information. You could spend hours tracking down what you’re looking for if you’re not using the right keywords. The same is true for potential customers who are searching for the exact services you provide.
Help them find you by using search engine optimization or SEO. This is getting your website and company’s name to rank higher when people use search engines. When people Google something, your company’s site can see an increase in traffic if you’re ranking correctly. But exactly how do you do that?
Location, Location, Location
Location isn’t just key when it comes to real estate. It’s also important in online searches. Unless you have locations across the country, your business is connected to a specific city.
It can be frustrating to do online research only to discover that the perfect company is two states away. People want to do business with and support local companies. Take advantage of local search engine optimization to allow people in your area to find you in searches for “contractors near me.”
When it comes to appearing in search results, there are keywords you need to include. First, think of the top things your company specializes in and make a list of those keywords. Here are a few ideas to get you started.
- Kitchen remodels
- Pool installation
- Bathroom renovations
- Solar panel installation
- Living room renovations
Once you have the words specific for your business, make sure you are consistently using them in your website and social media content. This will allow customers to find you when they’re planning their home renovations.
While services are important, it’s also critical to make sure you get specific about the city you’re in. For instance, if you’re based in Wichita, use “contractor in Wichita, KS” in your content. You’ll begin to show up in search results for “contractor nearby” or “contractors near me” thanks to the local search engine optimization.
The King of All Keywords
The most important keywords to include are “contractor financing options.” You’ll increase traffic to your website and generate more business when you offer this. Your business will have an advantage by providing both quality construction as well as the financing needed to fund projects.
When you partner with HFS Financial, we work directly with your clients to finance all of their home improvement projects. The best part is that all they have to do is complete a 60-second application to connect with the perfect home improvement loan for them. Give us a call at 1-800-254-9560, and you can start offering the best contractor financing for customers. “You Dream It, We Finance It.”