There are many options when it comes to advertising your contracting business online. However, many of these options will only advertise your business to a general audience. But how do you advertise specifically to people interested in your services? Try using Craigslist or Facebook Marketplace to advertise your contracting business!
Craigslist and Marketplace are great resources. On these sites, users search terms of what they’re looking for, so you’re likely to attract potential clients who are specifically looking for your services. The best part is, these platforms are similar — you can use the same wording and images for both Craigslist and Marketplace. So how do you get started? Here are some tips.
Make an Account
The first step in advertising on Craigslist or Marketplace is to make an account. If you already have a personal or business Facebook page, you’re good to go; either of these options will allow you to post to Marketplace.
Craigslist doesn’t require an account to post your services, but it’s a good idea to create an account anyway. This shows potential clients that you’re a legitimate business.
Short and Sweet
It’ll be tempting to include all of the information you can in your post. The truth is, though, that it’s more effective to not include a ton of information. Instead, include a call to action at the end to either visit your website, contact you directly, or both. Not only will this get potential clients one step closer to becoming actual clients, it will also give you more content to develop more ads.
Use Images
People are more likely to click on a post with images than a post without images. Think about it. If you saw posts for two different contracting businesses, one with images and one with just text, which would you click on? Plus, photos give potential clients a great opportunity to view a bit of your work.
Keep Posts Fresh
Craigslist allows you to renew your posts every 48 hours and Facebook Marketplace allows you to renew once a week. Renewing your posts bumps it back to the top — giving you maximum visibility to reach the most people.
Offer Financing
Set your posts apart by partnering with HFS Financial when you use Craigslist and Marketplace to advertise your contracting business. Not many contractors offer financing. But you can! Mention in your posts that your new client has financing options with your company. Then lead them to your website. Our handy web widget is ultra-easy to use and takes just moments. Whether your client needs a loan for a beautiful new kitchen renovation or a swimming pool loan for a stunning aquatic space to call their own, we can help. HFS Financial will help get your clients the right loan when they fill out our 60-second application. And with upfront financing, you’ll be able to get the job done right. Call us today at 1-800-254-9560 to learn more. “You Dream It, We Finance It.”