We get it. Marketing can be a pain. It takes a lot of time and effort, and sometimes it’s hard to see the results. Don’t let it discourage you, though. At HFS Financial, we have solutions for the top 3 pain points for contractor marketing.
I don’t have time.
Marketing takes a lot of time. How are you supposed to spend time advertising your business when you have to actually do the services your business offers? On the other hand, how are you supposed to get clients if you don’t market?
Even though it seems like you don’t have enough time, you need to make time for marketing. Hire someone specifically to handle your marketing, or take a couple of hours each week to draft social media content and schedule posts yourself. You can even post on-the-job updates as you go throughout your day. People will love following a project as it unfolds.
I don’t have the budget.
Not all marketing has to cost money, although the best marketing often does. There are plenty of free tools out there to create a marketing plan; you don’t have to use paid advertisements. Take advantage of free social media and Craigslist posts and use a free program to schedule them to post automatically throughout the week. You could even take a free online course to improve your skills. Once you see some increased income, expand your marketing budget.
My strategy isn’t working.
You’re spending all of this time creating a marketing strategy and you’re not seeing results. Instead of giving up, re-evaluate. Ask yourself these questions:
- What platform am I using? Should I try a different avenue?
- What time of day am I posting? What day of the week am I posting? Are my customers online at these times?
- What keywords am I using? Are potential clients using these keywords? How can I switch them up?
Marketing can take a lot of effort, and you should plan to re-evaluate your strategy every few months or after your campaign ends. Just because your current strategy isn’t working doesn’t mean you won’t ever find a strategy that does work.
Don’t let customer financing become another pain point for your business. We’ll help your customers find the right loan when they complete our 60-second application. Learn more about HFS Financial today by calling 1-800-254-9560. “You Dream It, We Finance It.” We are here to make your life easier.