You’ve seen other people’s websites with blogs that offer some pretty incredible information. But is blogging worth it for contractors? In short, yes. There are numerous benefits that you may not have considered when it comes to blogging, but especially for general contractors. Let’s get to work and unpack how much worth there is in maintaining a blog for your general contracting business.
Helpful Information for Clients
One benefit of blogging for you as a general contractor will be in providing helpful information for both current and potential clients. A blog provides a platform on which you can provide the most important information that you would like your clients to know. You can reach a larger audience by using a blog than in individual conversations. How many times have you explained why a certain building material is better for the job? Imagine having a link to all of that information at your fingertips and being able to point your clients that way. What better way to prove your knowledge and skill to a potential client than a blog?
Build Reputation
You can also build your reputation with a blog that is done well. Think about the potential a blog has to fully document and display your work. You can fill your online pages with photos of finished and ongoing projects to prove that you are excellent at what you do. Not only that, you can also create content that will engage those who visit your website and make them more likely to discover the type of work that your business offers. Use your experience to write about common mistakes that you see when clients don’t hire a general contractor. Or, write about tips people can use to improve their home simply and easily themselves. Using a blog can build not only your professional reputation, but also your personal reputation as a trustworthy contractor.
Increase Website Traffic
Even if you don’t engage a ton of readers on your blog, it still helps. Having a blog section of your website creates more organic traffic. Basically, when you blog consistently, your website is contributing new content with particular keywords for search engines to see. When search engines see new content consistently uploaded to a particular website with keywords that pertain to your subject area, they can better direct people to your website. This is known as Search Engine Optimization, and it’s a great way to make sure your website is showing up in a Google search for general contractors who know what they’re doing. The higher you are in Google’s search results, the more traffic your website gets. The more traffic your website gets, the more clients you can sign on. When potential clients see that gorgeous work you can do, well… you know what happens next.
Blogging may seem like playing the long game, but it’s worth it for you and your clients. While you’re increasing traffic to your business website, let HFS Financial make finding financing options for your clients a little more accessible with our super fast loan application. Call HFS Financial at 1-800-254-9560. We have free amenities to add to your website to make it even more effective! “You Dream It, We Finance It.”