Small-business ownership is a challenge not for the faint of heart, as you well know. There’s a learning curve to nearly everything. In today’s modern market, the internet is an important tool. It’s useful in so many ways for your general contractor business. Consider Yelp and all of the other review sites on the internet these days. They’re unavoidable, so you might as well use them for your good and the growth of your business. Here’s the general contractor business’s guide to Yelp and other review sites.
What is Yelp for General Contractor Businesses?
Yelp is an internet review site and app that allows customers or clients anywhere to leave reviews and ratings for virtually any business on the planet. If you have a business that’s done any amount of work, then you probably have at least one Yelp review. When you do an internet search for local businesses, Yelp is typically one of the first sites that comes up with listings for all your local business options.
As a general contractor business, you’ll be able to see your reviews just like any other business. You can see the good, the bad, and the ugly when it comes to Yelp business reviews, which can be a double-edged sword.
Tips for Using Yelp as a General Contractor Business
Since your business will likely be listed next to similar businesses in your locale, you may want to monitor your general contractor business on Yelp and other similar review sites. Most of these review sites, like Angi®, have the option for you to create an account with them and claim your business. There are some reasons it is wise to do so.
When you claim your general contractor business with Yelp, you can manage your account and have a little say in what your customer base sees. You can update your business information to make sure it’s accurate, and users aren’t seeing wrong information. And, while you can’t remove legitimate negative reviews, you can remove false ones. You can also engage with those negative reviews and offer an explanation or a potential solution. Even if that doesn’t fix the negative review, potential clients can see that you’re a business owner who engages and cares about their patrons.
Should You Yelp or Not?
Yelp reviews, along with the other review sites, can go a long way toward building up or tearing down the reputation of your general contractor business. You’re no stranger to building things, and you know that half the battle is having the right tools and materials. Yelp is a tool you can use to your advantage when successfully building your business. And, if you’re so inclined, there are some paid options you can try. But Yelp isn’t strictly necessary to the success of your business, so the decision is really yours.
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