So, you’ve gotten your business license, you’ve invested money, you’ve hired employees, and you’re taking care of customers. As a sunroom building business owner, you’ve thought about everything, right? Well, if you’re not taking advantage of Yelp and other review websites, there’s one more thing you need to add to your to-do list. Because having an excellent business won’t get you very far if you have a bad (or nonexistent) online reputation.
Establish Your Business on the Major Review Websites
If you want to be known as the go-to sunroom contractor in your area, you’ll have to conquer the three biggest review giants – Yelp, Google Reviews, and Facebook.
It’s not enough to make a business account and add your phone number. Add as many details as possible to your business profile. And, add visuals! Nothing will convey your expertise like before and after pictures of your past sunroom projects.
Find Out How to Advertise on Review Websites
You can find out more about how to market your business on social media here. But Yelp and Google are a little different from social media sites like Facebook and Instagram. With Google and Yelp, you can pay money to have your business listed higher up on their rankings.
With Yelp, you can also pay to have “call to action” buttons like “Book a consultation now!” Additionally, Yelp allows you to pay to remove competitor advertisements when people are visiting your Yelp page.
Manage Your Reviews
After you have set up business accounts and advertising on the major review websites, you can’t exactly sit back and relax. If you don’t keep up with what people are posting about you, your reputation could be “flushed down the drain” right before your eyes.
Respond to Negative Reviews
If you receive a negative review (it happens to the best of us), it’s important to type a response so review readers can see both sides of the story. You can read more details about how to do this here, but in summary: be polite, take responsibility for something, and make it right if you can.
Proactively Seek Reviews
Increase the accuracy of your star average by asking satisfied customers to give you a review on Yelp. All it takes is an email with a link to your review site pages. You can even offer a free promotional item in exchange for their time.
Hire a Third Party to Manage Your Review Websites
There are plenty of third-party companies who specialize in reputation management. If you are getting reviews that are false or exaggerated, they have ways of getting them removed.
Get Positive Attention on Review Websites by Providing Contractor Financing
Your customers will be even more satisfied with your business after you connect them with the sunroom loan experts at HFS Financial. By partnering with HFS Financial, you are guaranteeing that your clients will find the fastest and easiest way to finance their dream sunroom. All you will have to do is forward them a link to our one-minute application. Don’t forget, at HFS Financial, “You Build It, We Finance It!”