Let’s get social! As a sunroom contractor business owner, are you using social media to connect with your community? If not, you are missing out on free or inexpensive advertising and the potential clients that would come with it. The big players (e.g., Facebook, Instagram, and YouTube) make their platforms pretty easy to figure out on your own, but there are certain things you can do to get the most out of your social media presence. Following these tips can help you dominate the competition in your market.
Make Accounts on Major Platforms
The first step to mastering social media is to make business accounts on the most used sites. Facebook, Instagram, and YouTube are the top three according to most reporting websites.
However, as a sunroom builder, you should also look into making a Pinterest business account. Millions of people look for home improvement ideas on Pinterest every day. When they see a picture of one of your beautiful sunrooms, they will be compelled to click through to your website and hire you to do the job. This is a great way to stand out against your competition.
Make a Social Media Marketing Plan
If you really want to boost your clientele, set aside part of your monthly budget specifically for marketing. Decide how many social media posts you will make per week, and how much money you can commit to “boosting” those posts so more people will see them.
There are websites such as Hootsuite that can help you manage social media posts for multiple platforms at the same time. Social media management sites like this allow you to schedule posts for all the platforms up to months in advance.
Social Media Loves Visuals
In the home improvement market, pictures are everything. Make a habit of taking your own “before” pictures. You can even have a professional come to photograph each of your finished projects if you choose. “Before and after” pictures are the fastest way to show people the quality of your work.
When you don’t have any new project photos on hand, use other funny pictures to make your own memes. At the very least, include a logo in your posts. You have to use something other than words to catch the customers’ eyes. Plus, you may get some laughs and extra followers if you have a good sense of humor.
Other Ideas for Social Media Posts
Here are a few more ideas for sunroom builder social media posts other than before/after pictures and funny memes.
- Links to the blogs on your website
- Promotional offers you are running
- Contests (“Follow us and tag two friends to be entered into our drawing for a (insert product giveaway)!”)
- Surveys (“What would you use your new sunroom for? Alone time, entertaining, nature watching, or all of the above?”)
- Customer testimonials
Brag About Your Contractor Financing
When you partner with HFS Financial to provide contractor financing, you’ll have even more ammunition for your social media advertisements. Your customers will love that it only takes 60 seconds to apply, and our experts will help them find the perfect sunroom loan at the lowest possible interest rate. And you will love that their project could be funded quickly. When it comes to sunrooms, at HFS Financial, “You Dream It, We Finance It!”