Brand recognition is a valuable tool for any business, but especially contracting. You want clients and leads to be able to quickly and easily identify your brand from others, so they know exactly who to call to achieve the quality work they desire. Here are some ways you can be building brand recognition for your contracting business.
Create a Positive Reputation
Part of building a lasting brand depends on building a reputation. Focus on gaining the trust of your clients and encourage them to share their experiences with their friends. You want your business to be well known for the good things, and you can start to build a brand from there. Make sure your work is consistent and high quality. You may want to consider highlighting and promoting what makes you unique as a contractor. Some things to consider might be how many years of experience you have, your expertise in a particular area, or your reliability. Lean in to your strengths when it comes to developing a brand.
Create a Distinct Logo
We all know how important a logo is. Toddlers all across America cheer for Chicken McNuggets every time they pass those golden arches, and it’s not because they’re early-reading prodigies. It’s brand recognition and brand awareness. With a distinct logo, you can create a similar experience for your business. So spend some time and maybe even invest a little money for a really great logo that encompasses the overall feel you want your business to project. Think about eye-catching colors and simple but bold designs that communicate what your business is about. Pretty soon it’ll be grown adults seeking out the best contractor in the business because they recognize your logo and associate it with great work.
When you’ve finally got the perfect logo designed, plaster your new logo everywhere! In order for a logo to work, people have to be able to see it. Consider wrapping your truck and other company vehicles with your logo and business name. You’ll have instant advertising that moves all over town and parks in front of your active building projects. People can see your logo and associate it with high-quality workmanship. Also consider placing your logo on t-shirts, business cards, or pens. Anything that you can give out for people to associate your company and your face with your brand.
Create Time for the Community
One way to build brand recognition and reputation is to engage with your local community. Be present at community events like parades, block parties, or sporting events. Spend time with the community and build trust with potential and current clients. But don’t just sit there, make the effort to talk to people and participate in activities. You’ll build actual relationships with people, and they’ll want to call you for their next building project. This is also the perfect opportunity to display that logo you’ve worked so hard on.
Also, consider volunteering your time and skills for local charitable needs. You’ll have the opportunity to display your skills and logo while giving back to those in need.
While you’re busy building your brand, let us help your clients find the perfect financing options for their next project with HFS Financial. Get them started with our 60-second application. Not only will you be known as the brand that people can trust, they will also know that you can help them get the financing they need to get the work done right. With HFS Financial “You Dream It, We Finance It.”