Did you know that, according to Forbes, YouTube is the second largest search engine after Google? With such a large user base, it’s no question that promoting your business on YouTube is a worthwhile venture. But where do you start? Try starting with this quick guide on how general contractors can use YouTube to promote their business.
What kind of content should I post?
Before beginning a YouTube channel, you need to have an idea of what kind of videos you want to post. You’ll want to use a variety of video types to keep your users interested. Some ideas for videos you can use are:
- Start-to-finish progression of your project(s)
- A walkthrough of a finished project
- Testimonies from clients
- “Meet the team” videos
- “A day in the life of a general contractor” videos
- “How to” videos/tutorials
Most of these video ideas make sense because they show potential clients the quality of your work and give an insight into your business. But what about that last one? How do “how to” videos/tutorial videos help you get business? It’s pretty simple, actually. Many people go to YouTube to find out how to do simple tasks like replacing a door knob. So, you post a “How to Replace a Doorknob” video. These people then click on your video and are introduced to your company. Since you correctly taught them how to replace a doorknob, they’ll know to come to you when they have a more complex project to work on because you’re reliable. You won’t lose any business by giving people simple how-to videos; you’ll bring more people to your company.
How often should I post?
Your post frequency is really up to you. You can post once a month, once a week, or even once a day. It doesn’t matter as long as you’re posting consistently. If you’re familiar with search engine optimization (SEO), you know that search engines reward you for posting regularly. So as you’re starting out, you may want to post less frequently to make sure you don’t run out of content. As you begin to have a stockpile of content, you can start posting more frequently.
Be sure to also share your posts to your other social media channels, and link to them on your website. This will help bring in more traffic, views, and likes.
Can SEO be used on YouTube?
A YouTube post isn’t just a video, so there is plenty of room to use SEO. Make sure your title is SEO-optimized (like “How to Replace a Doorknob”). Then, use your description and tag space to put in other keywords. This will help your videos rank higher.
Focus on the fun things.
As you can see, general contractors can use YouTube to promote their business. Once you get the hang of it, it can be quite fun! Make some more time for yourself to focus on the fun things, like YouTube promotions. Leave the frustrating things like financing to HFS Financial. Your clients will just fill out our quick 60 second application, and we’ll fit them with the right loan. Give us a call today at 1-800-254-9560 to partner with us. “You Dream It, We Finance It.”