No matter how spectacular your pools are and how exceptional your service techs may be, it takes clever marketing to keep your pool business booming. But, don’t worry, clever doesn’t have to mean complicated. Here are a few easy ways you can market your pool building business.
Social Media Presence
There was a time when word of mouth was the very best advertising a pool builder could ask for. That’s still kind of true. Only now, social media has become the new word-of-mouth. With an active social media presence, you can build brand awareness and showcase your sensational pools. And many times your customers will give you free advertising by tagging your company when they share a picture of their new pool.
Not sure what to post? Of course, you’ll share when you have specials on chemicals or other products. Also, you can share pictures of projects throughout the build. But most of the time you can use your social media platform to remind people about the amazing perks of pool ownership and to educate your leads and customers. (Tell people how swimming is the only fitness activity we’ve ever heard of that counts as both cardio and strength training! Or, how with a pool, you’ve got a staycation getaway right in your backyard all the time.) One day you might give a few tips to pool owners about getting their pool ready to close. Another day you might mention one way that fiberglass pools differ from other types, and then link to an in-depth blog post about gunite vs. fiberglass vs. vinyl-lined pools.
Stellar Website
Speaking of linking to blog posts, regularly updating your website should be a key part of your marketing strategy. A weekly blog post can go a long way toward cementing you as the local pool authority to your leads. Besides a blog, keep a gallery up to date with your latest projects, and make sure all the other pages on your site stay fresh and current.
SEO Strategy
Search Engine Optimization (SEO) is one powerful marketing tool. The right SEO keywords will have you rising to the top of the millions of search results that pop up when a potential customer does an internet search for pools, water chemicals, or anything else your business sells.
One of the keys to good SEO is to use specific search terms. So, “custom pools in Gotham City,” is much better than “pools.” Take advantage of SEO tools like MOZ or Semrush to finetune your specific SEO terms, see how your competitors are ranking for those terms, and more.
Google Adwords & Facebook Ads
If you’re looking for a good return for your ad budget, you can probably skip the newspaper print ad and stick with Google Adwords and Facebook ads, instead. Good SEO will work wonders, but there’s no escaping the fact that paid ads show up at the top of the search results.
Of course, if you’d like to pass off most of the ad-building, SEO-optimizing, and other marketing tasks, there are several great pool-building/at-home recreation marketing companies out there that can help.
Are you ready to take another growth step in your pool-building business and offer financing for your pool customers? Let HFS Financial work for you! You Dream It, We Finance It. Click here to get started.