Pools and spas are a lifetime investment for many homeowners and, as such, often come with high price tags. While some of your customers may be able to pay for these out of pocket, many customers can’t afford the upfront cost in one lump sum.
To gain more customers, you may want to explore offering spa and pool financing for your customers. It’s an easy process for both you and your pool and spa customers and will be a great addition to your business.
How to Offer Your Customers Spa and Pool Financing
There are two options when it comes to offering financing: offer financing yourself or partner with a third party. Offering financing yourself means you’re in complete control of the money.
However, managing these loans comes with legal standards, legal issues, and time that needs to be spent away from your pool and spa sales to focus on loan management. It could also cause issues for your company if a customer fails to make a payment. With all of this extra responsibility, you may need to hire someone in-house to manage the loans for you.
Or, there’s another option: team up with a financing pro. Offering financing through a third-party company has some major benefits. You don’t have to manage the funds yourself or hire someone to manage them for you.
In addition, you’ll get the upfront money from direct-to-consumer loans, so you can get paid on your draw schedule, knowing your client has the money when you need it. It’s a win-win for you and the customer!
Advertise Loans for Pools and Spas
Once you begin offering financing to your customers, you need to make sure they know about it. You have the best swimming pool loans to offer, and your hot tub financing is second to none. You can advertise by posting on social media and your website informing customers that you have financing options.
In addition, you can highlight this during customer meetings. When a customer seems unsure if they want to continue with the purchase, inform them that you offer financing options with great terms. If they know they don’t have to pay for everything up front, they’re more likely to follow through with the purchase.
Benefits of Offering Home Improvement Financing
Financing makes large purchases more manageable for customers. The Citizens Bank’s Point of Sale Survey found that over 75% of people are more likely to make purchases if financing is offered. This benefits the customer because they get something they want and can handle it in smaller payments. Plus, it benefits you because you’re making a sale you may not have made otherwise.
In addition, customers may buy more or become repeat customers if financing options are available. When a price is broken down into smaller increments, it’s easier for the customer to justify extra features on their pool or spa. They may also become repeat customers or refer your business to family and friends because they know your services are affordable.
Partner with HFS Financial to Offer the Best Swimming Pool Loans and Spa Financing Today
One of the easiest ways to begin offering financing for your pool and spa customers is partnering with HFS Financial. HFS Financial helps your customers find the best swimming pool loans or hot tub loans when they complete our 60-second inquiry with no effect on their credit score. Customers no longer need to wonder how to get a home improvement loan.
Upon approval, the home improvement loan options found through HFS are direct-to-consumer funded, so no waiting on the bank to get started on your work. And with an HFS Financial widget on your contractor website, it’s even easier for them to apply.
Don’t wait any longer; get started offering financing for your pool and spa customers by applying online or calling us at 1-800-254-9570. “You Build It, We Finance It!”