Social media platforms are one of the greatest tools for today’s business owner. You can put your name and business in the minds of a ton of clients and potential leads, but there’s a catch. You need to understand how social media works and how to make the most of your social media presence. Today, we’ve got you covered with social media 101 for contractors.
Social Media Presence
First things first, if you haven’t set up social media accounts for your contractor business yet, now’s the time to do it. Social media platforms like Facebook, Instagram, and LinkedIn make building your profile about as simple as can be. All you have to do is find the website and create a user profile with an email address. And that’s it. You’re on social media.
Post Frequency
How often to post to social media accounts is a valid question, and it’s important to remember your time is valuable. Creating and posting content to your social media can take up a lot of time if you’re not careful. But you also need to post often enough that people see your content and remember you. We recommend at least 20 posts to your social media pages per month. This amount ensures that you’re posting enough to be seen regularly, but not too often to become frustrating. Also, a lot of social media websites allow you to schedule your posts in advance. This can save you both time and effort. Schedule one day a month to sit down and write 20 posts with quality and engaging content, and you’ll have a solid following in no time.
Post Content
But what should you post? We’re so glad you asked. This is the fun part where you can really shine — especially with a contracting business. You want to create an online presence that really showcases what your business is good at.
Most importantly, you want to show your audience what you’re talking about. It’s ideal to always make posts with some visual aspect like a photo or a video. You can post before and after photos of projects or photos of projects in progress. Take a short video of you doing a small repair. Look for YouTube videos from your vendors or your favorite products to share with your followers.
Create a post with your top building tips or your favorite tools to have around the house. Use your social media presence to link to your blog, so you can generate more engagement with your business website. Don’t have a blog? You probably should.
Follower Engagement
Encourage your followers to comment, like, and share your posts, as well. You could even consider holding photo contests, giveaways, or at the very least engaging questions. Ask your followers their opinion. Questions like this: “What’s your one must-have for your dream backyard?” People love to share their thoughts and ideas, so give them the space to do it. Follower engagement leads to more follower engagement which leads to more people knowing about your business.
You worry about engaging your clients on social media, and we’ll worry about getting the funding for your client’s next big project. We can help you offer the best contractor financing for customers with our 60 second loan application. Give HFS Financial a call today at 1-800-254-9560 to get started. “You Dream It, We Finance It.”