A door and window business’s online presence is critical in obtaining leads. A component of your online presence is your ability to get online reviews. Some companies try to avoid all reviews thinking that each one of them is a risk for a negative outcome. Know that people who receive fantastic service are happy to tell others about it — especially if you offer door contractor financing or window contractor financing.
Reviews are a Part of Business – And That’s a Good Thing
Reviews help consumers to make decisions about who to work with on projects big and small. They are going to happen on a wide range of websites such as Houzz, HomeAdvisor, and Yelp on a regular basis — even if you don’t create an account. Most websites that allow reviews like this provide a way for a company to offer their side of the story. That’s why it’s best to take the time to use reviews for your best outcome.
How to Get Door and Window Business Reviews
To get reviews, start with asking for them. Ask your existing customers, especially those you know are happy with your work, to leave a review. You can even send an email with a link to the review site for them to do so. If you don’t ask, you miss opportunities for happy customers to tell others about it. Make it as easy as possible for them to leave reviews.
Responding to Reviews
If you get a good or bad review, be sure to respond to it. To find these reviews, search for your company’s name and the word “review” behind it. Go through these and leave professional and polite remarks, explaining your side or thanking clients who leave glowing accolades about you and your company.
Use Reviews to Build Success
Reviews can be powerful. A door and window business’s plan for reviewing, responding to, and managing reviews really defines their online and in-person customer service. If you notice a poor review, contact that client and find out what you can do better for them. Use the information they provide about what went wrong to better your company.
Build Up Reviews to Minimize the Negative Ones
There are likely to be some negative reviews. Yet, when you have a page of 20 reviews and just one negative, that’s a good thing. Don’t be afraid to encourage reviews. If a customer leaves a great review on your Facebook page, send them a message asking them to add that review to your Google reviews page or Yelp page, too.
Are You Giving People Enough to Brag About?
Providing what clients need to have a positive experience helps ensure you get positive reviews. For example, if you offer window contractor financing, a client who needs a window update but isn’t sure how to pay for it now has a tool to help them. That’s good customer service, and it could be just what they need to make the decision to buy. HSF Financial can help you with window and door contractor financing like this.
Want to take the step that can launch your company to new heights? You can offer the best contractor financing for customers easily. Prospective clients can apply for a home improvement loan right from your website when you partner with HFS Financial. Call 1-800-254-9560 to get started. With HFS Financial, “You Dream It, We Finance It!”