Owning your own door and window business is an accomplishment in and of itself. But how great would it be if you could move past just casual success and into the territory of complete domination? With a little strategy and a lot of hard work, we’re confident you can do just that — dominate the competition. But where should you start, and how do you make it a reality? Let’s take a look. Here’s the door and window business’s guide to dominating the competition in your market.
Be The Organized Door and Window Contractor
One of the easiest ways to fall behind the competition is to neglect organization, so it stands to reason that one of the easiest ways to get ahead is to prioritize organization. Small business ownership is a challenge because you, the business owner, fill a lot of roles. You have to stay on top of paperwork, deadlines, invoices, orders, and everything else in addition to actually doing the physical requirements of your job. The worst thing you can do is get behind.
Prioritize your organization. Develop a system that works for you. Invest in software. Make certain you know what documents are most important and maintain good communication with your clients and your team. Make sure you’re the most organized door and window contractor, and you’ll likely be the best door and window contractor in no time.
Work Smarter, Not Harder
Along the same lines of thinking, organization will make you work smarter, not harder, but you can also look for other ways within your business to streamline the process from hiring to costs.
Make sure that you’re intentional with your hiring process. We know it can be hard to find good help within the world of construction, but hiring a bad employee is sometimes worse than hiring no employee for a particular job. Make sure you’re paying reasonably and then look for responsible, teachable candidates. Don’t make your job harder by hiring someone who will make you have to work harder. That’s not the point and certainly not how to dominate the competition.
In order to dominate the competition, you can also look for ways to streamline your costs. Keep tabs on what you’re spending as prices change regularly, especially in today’s economic climate. Make sure your team is using materials appropriately and encourage open communication from your team. They may see ways to save that you’re missing. Surprisingly, humility can be a great way to ultimately dominate the competition.
Maintain Professionalism Always
Speaking of humility, customer interactions can often feel like an unfair set up, but they’re actually an opportunity to move forward in your plan for complete domination. Every customer interaction is an opportunity to set your business just slightly more ahead of the competition.
No matter how the interaction with your customers turns out, your goal should be to always maintain professionalism. Professional customer service should be your native tongue. Now, that doesn’t necessarily mean that the customer is always right, as some people would have you believe. But it does mean that you remain respectful, considerate, and reasonable throughout all of your interactions.
Never giving any of your customers a reason to complain about your behavior is a great way to set your business apart from the competition. If you’re reliable, polite, and skilled, it’ll be really hard to say anything negative about you or your business. You’ll be the best door and window contractor available in your market.
Go Above and Beyond Your Contractor Call
Even with unmatched professional customer service, there will always be those hard-to-please customers. You can still work hard to impress even those tough customers, and it doesn’t have to necessarily make your job any harder.
Keeping lines of communication open and being amiable are great ways to build relationships with even your toughest customers. Hold to your word and make efforts to meet deadlines, and your customers will be able to see that you care.
And most importantly, don’t take the attitudes of those tough customers to heart. Chances are they’re frustrated with more than just whatever is happening with their door and window contractor, but you’re just the nearest target. Be gracious, calm, and quiet in the face of adversity, and you won’t have any regrets to hold you back from the domination you seek.
Stay Informed and Up to Date
And once you’ve charmed all your customers, encourage them to tell others about the great work you’ve done. As a door and window contractor who wants to grow your business and dominate the competition, you need to stay informed and up to date on the latest online review sites and Google ranking information to help your business thrive.
It can be tempting to just ignore the online marketing portion of your door and window contracting business altogether, but that would be a huge pitfall in your quest for market domination. In fact, one of the ways you’re sure to outrank your competition is by having better online review rankings. It doesn’t have to be intimidating or overly complicated, and it has great potential to grow your business and lead you to the domination you seek.
Offer Contractor Financing
And finally, offering contractor financing has great potential in allowing you to completely dominate the competition in your market. In order to dominate, you’ll need to be the door and window contractor who offers more than the competition, and that includes door contractor financing and window contractor financing.
And by offering door contractor financing and window contractor financing, you can actually win more customers. The reality of life is that sometimes people just need financing options to complete the home improvement projects they need to have done. If it comes down to a choice between a contractor who offers financing versus a door and window contractor who doesn’t, the customer who needs financing will choose the contractor who offers financing almost every single time.
Don’t miss out on those customers. Offering contractor financing through HFS Financial is so simple. Contact our team or apply online today, and we’ll help you get set up with our HFS Financial widget for your website. That way any of your customers who are interested in financing can click the widget and be in contact with our HFS Financial team with no additional work on your end. And that’s it.
You’ll be dominating the competition in no time with contractor financing from HFS Financial, and your clients will be just like cash buyers sooner than you think. Contact our team to get it done, today. With HFS Financial, “You Dream It, We Finance It.”