The workaday world has shifted into cyberspace. Professional email communication is an essential part of any kitchen & bath remodeling business in the 21st century. When following a lead on a potential customer, your email response is likely to be the first thing they see. That’s why it’s so important to write clear, concise, error-free emails. You would never install a shower head in the wrong place the way you might misplace a comma. But glaring mistakes like that might give some customers the wrong first impression and make them choose another home remodeling contractor.
Remodeling Contractor Emails Should Be the Definition of Concise
Concise means brief but comprehensive. Relay all the important information in as few words as possible. If you’re sending an email, fashion your subject line so that the recipient knows what the email will be about before they even open it. A simple hello will suffice for a greeting. Refer to the recipient by name whenever possible.
The body of a professional email should refer to what you indicated in the subject line. If you’re replying to a lead, answer their questions directly, personably, and politely. Then close the email by telling them what they need to do next to continue the process of doing business. This is called a call to action.
Sign off with something like a “Sincerely” or “Warm regards” as well as your name. As a kitchen and bath remodeling contractor, you could fashion an email signature with your business logo and contact information. This is just one more point of easy reference for potential clients.
Common Mistakes and Ways to Avoid Them
Don’t use informal or casual language. Be polite, but professional. No emojis, memes, or GIFs — just the facts. Watch as you write for spelling, punctuation, and grammar mishaps. It’s easy to mistype when writing in a hurry, so don’t just hit send when you’re done writing. Read it over. Then read it over again. And if writing and grammar isn’t your strength, have someone you trust edit your emails before they are sent.
In your emails, it’s also good to use plain fonts. Times New Roman is the traditional stand-by, but whatever you choose, make sure it’s readable and easy on the eyes. No bright colors. Just black type on a white background.
Finally, don’t forget to attach your attachments. It’s not an uncommon mistake, and, yes, you can just send it in a follow-up email with an apology for the oversight. But you can avoid making the mistake — and making your client wonder how attentive you are — simply by double-checking to make sure it was attached before you hit send.
Help Your Customers Get Financed with Our Professional Services
HFS Financial takes communicating with your customer as seriously as you do. We’ve helped many homeowners find loans for their home improvement projects. If you partner with us, we’ll handle the process of helping your client find financing so you can worry about helping them with their kitchen and bath remodels. We can help them obtain loans that fit their needs with great rates and terms. Plus, it’s easy to apply. Just call us at 1-800-254-9560 or contact us online. At HFS Financial, “You Dream It, We Finance It.”