Custom service can make or break your swimming pool business’s reputation. If potential customers even think that your business is difficult to work with, you could be up the creek without a paddle. Luckily, customer service is a skill you can hone and develop. Make sure you’re moving toward being more professional. Here’s the swimming pool business’s guide to professional customer service.
Prioritize Clear Communication For Your Pool Business
One of the most important and often overlooked aspects of customer service in the pool business is communication. If you make sure to communicate clear expectations from the very beginning of your interactions with clients, you’ll be able to avoid a lot of customer service mistakes.
Make sure to lay out in exact and clear terms what you’ll be delivering as the pool contractor. Obviously you’ll have a contract that you and your clients sign when they book your services, but you can go the extra step to make sure you clearly define and explain how the process works and what they can expect. Managing expectations, especially on a swimming pool build, can help alleviate future disappointments and complaints. Maintain professionalism by being open, honest, and clear in your communication.
Address Complaints Against Your Swimming Pool Business
The fact of running any business, even a fun one like a pool business, is that you will have complaints and issues. The professional approach is to address these complaints in a timely manner. The worst thing you can do is to ignore a complaint or become defensive and argue.
It’s also important to consider that customer service complaints these days are often a public affair. With the invention of social media, customers can air their complaints in a very public way, but that also gives you an advantage. You can address their complaints in a very public and very professional way.
We would recommend acknowledging the complaint and then offering either a solution or an explanation based on factual evidence. Consider each complaint and offer a reasonable solution. Don’t give in to every unreasonable complaint you hear. As long as you try to operate with integrity and honesty, your business is likely to do well.
Make Quality A Priority For Your Pool Business
And finally, prioritizing quality as part of your customer service strategy is our last point in the swimming pool business’s guide to professional customer service. Quality will lead to happier clients and lasting relationships. As a pool contractor, you know that building pools can be an unpredictable business. There are so many variables that you never know what issue may arise. With clear communication your customers will know what to expect. Give them a reason to expect quality along with that clear communication, and you’ve got a recipe for success.
Avoid cutting corners for the sake of speed and make sure you hire subcontractors who understand your commitment to quality. Keep your focus on a quality product for the customers you serve, and your customer service will be professional.
You can continue to up your game when it comes to professional customer service by offering financing for any pool build with HFS Financial. Your clients become cash buyers with HFS Financial with our 60-second loan application process, so partner with HFS Financial today. “You Dream It, We Finance It.”