Growing your contractor business isn’t as easy as doing outstanding work on all of your projects. While we wish it was that easy, there are tips you can use for growing your contractor business in 2021. These are simple pieces of advice that you can use to reach new people and to grow your customer base. Follow along with these helpful tips and then let HFS Financial take you the rest of the way!
Quality Over Quantity
While there are some contractors out there who are focused on the number of jobs they can acquire, doing quality work is more important. Since others are trying to burn through their projects as fast as possible, this allows you to take your time. When you take the time to do a quality job, customers will remember you forever.
On top of that, your reputation is the most important thing you have. The last thing you want is to build your reputation as a cheap or low-quality contractor. To avoid this, make sure you are proud of everything you do. This will lead to more work and more opportunities.
Get a Functional Website
In the digital world of 2021, having a website where people can find you is crucial. Gone are the days of looking people up in the phone book or having someone hand you a business flier. As the world goes digital, so should you.
Your website should be as functional as it is aesthetically pleasing. It should be able to lead visitors to contact you and to receive quotes. If you are not tech savvy, don’t worry. There are many website designers and builders who can create something perfect for you. Investing your time and money into going where your customers are will offer you a giant return.
Invest In Marketing
Just as it is important to invest in a website, it is all important to invest in customized marketing that will fit your business. Marketing is the way of reaching the type of audience or customer that is looking for your services. Since marketing is not a one-size-fits-all kind of approach, it’s vital that your marketing is built to fit your business.
There are many different ways to reach customers and many different avenues your marketing can take. When you have a plan that is built to fit you and your needs, you can rest assured that your business will be well taken care of.
Stay In Touch With Customers
One aspect that contractors often forget is to stay in touch with their past customers. These customers can be a big source of revenue for you. They can provide things like referrals, new projects, and repeat projects. Staying in touch with past clients allows you to earn business for free.
There are many ways you can stay connected with customers. Use tools like email, Facebook, postcards, and discounts to keep in touch. These might seem like small and insignificant things to do, but they will have big returns for you and your business.
One of the best tips you can use for growing your contractor business in 2021 is to find a partner that can provide financing to your customers. At HFS Financial, we offer a quick, 60-second application process to get your customers approved. After that, the sky’s the limit on the jobs that clients can hire you to accomplish. Give us a call at 1-800-254-9560 to find more about how we can help you build your business. “You Dream It, We Finance It.”