Your fencing and decking business needs an amazing website. It’s your best point of connection to your client and customer base, so you need to ensure that it’s efficient and effective at the very least. But why not strive for excellence? Your website can set you apart from the competition and help you book more jobs. So, let’s take a look at what every fencing and decking business needs in a website.
Clear Contact Information for Your Fencing and Decking Business
One of the most important things to include on your fencing and decking business website is clear contact information. You want to make it easy for people to contact you about your business. Some clients may want more information, ask questions about your fencing and decking contractor financing, or just get to know your business a little better before they decide to hire you. And then other clients will want to hire you right away. The last thing you want is for clients to move on to another contractor because they couldn’t figure out how to contact you.
Make your contact information visible on ALL of your web pages. Every single one. And then have a whole page dedicated to how your potential clients can contact you. Be sure that you never miss a contract because people didn’t know how to get in touch with you.
Interesting and Informative Photos and Videos
People love visuals. One way to ensure that people stay on your website and keep looking around is to have really great, high-quality photos — especially photos of your own work. You’re selling your skills as a fencing contractor or decking contractor to build a product. While not every fence or deck will be the same, it helps to see the work of the contractor to get a good idea of the final outcome.
You could show step-by-step photos of some of your most impressive projects. You could also consider hiring professional photographers to get really good shots. The better you show off your fencing contractor and decking contractor skills, the more likely you are to book a new client. Even videos of you and your crew will give customers a great idea of what to expect when you come to build their fence or deck. So invest some time and money in those photos and videos — it might pay off.
Strong and Clear Call to Action
And last but not least, your website needs to encourage its viewers to take action. We call this a “call to action.” It can be as simple as telling your potential customers to contact you for more information or to make all their backyard dreams come true by hiring you and your fencing and decking business. Any statement that encourages people to hire you counts as a call to action, and they work more often than you might think.
Just make sure your call to action is clear and strong. Don’t beat around the bush. Tell your website viewers to reach out for more information or to book your services today. You might be surprised that they do!
And while you’re encouraging your client leads to hire you as their deck contractor or fence contractor, you need to make sure you’re providing them with the best contractor financing option there is. HFS Financial can get your customers all the financing options they need to make their fence and deck dreams a reality. Apply today to partner with us, so we can become part of your team to make your clients just like cash buyers. With HFS Financial, “You Dream It, We Finance It.”