Having an online presence is a huge part of growing your business. From Facebook to Pinterest, there are so many ways to get your company’s name out to potential customers. And don’t forget about search engines. YouTube is the second largest search engine on the internet. How can YouTube work for contractors? Will starting a YouTube channel help your contracting business grow? We’ll break it down for you.
The Media is the Message
In general, people respond better when presented with video content. Use this tendency to build up a following on your YouTube channel. It can even help to advertise your company as your current clients share your videos with friends — putting your business in front of potential clients. Your company could have a greater reach by using a YouTube channel to get your message across.
Quality Over Quantity
When you start exploring on YouTube, you’ll quickly find videos with hundreds of thousands, if not millions, of views. It’s amazing to think of how many people are using the site and watching some of these videos, especially when you see the quality of the content.
As a contractor, you might be trying to picture what a construction company’s YouTube channel would look like. Think about why your customers have come to you. Because you’re the experts at what you do! Your channel could include videos on things to consider for a bathroom remodel or home improvement projects to consider for the upcoming season. You could also do short instructional videos on how to know when it’s time to call in the professionals.
Not only should your content be top notch, be sure your camera work is up to par. There’s no need to hire a professional camera crew, but at least make sure it doesn’t look like your 7-year-old nephew is running the camera.
No matter what you choose to post, make sure it’s the quality your customers have to come expect from your company.
Have a Plan
In order to build a following on your YouTube channel, it’s important to have a plan. This applies to both the content you post as well as the frequency with which it’s posted.
Think about your favorite TV show or even Sunday Night Football. You know exactly when to expect it to be on television. There’s no question that when you tune in at a certain time on Sunday night, there will be a football game on your screen. Your YouTube channel should have that same level of consistency. You don’t have to post every single week, but whatever frequency you choose, make sure to stick with it.
It’s also important to have a plan for your video. Some content just won’t keep people engaged. You don’t need a full-blown script, but know the main points you want to make when sharing the latest trends in home remodels. Your viewers will appreciate a clear, concise message.
General contractors have a lot to focus on, including building their client base. Now that you can grow your business through a YouTube channel, you might not have time to work on financing with your clients. Cross financing off your list and connect your clients with HFS Financial. We’ll match them with the right loan for their project. Call us today at 1-800-254-9560 to get started. “You Dream It, We Finance It.”