Is it time to step up your game and start dominating the competition in your market? Market excellence takes time and dedication, but we’re certain you’re up to the challenge. And there are some things you can do to give yourself an edge and speed the process along.
For that purpose, we’ve got “The Gutter and Siding Business’ Guide to Dominating the Competition in Your Market” just for you.
Dominate the Competition in Your Market with the Best Customer Service
One of the quickest ways to develop a terrible reputation as a gutter and siding contractor is by having terrible customer service. Word of mouth spreads quickly for a good and decent siding or gutter contractor but even more quickly for a contractor who has bad customer service. And, quite frankly, that’s not the way you dominate the competition in your market.
The solution, though, is simple. Prioritize professional customer service.
Professional customer service can be a natural skill, but it’s also a skill that can easily be learned and honed. If you struggle with customer service, you can start small and work over time to improve. If you’re already great at customer service, there’s always room for improvement.
Professional customer interactions can lead those customers to share their experiences, and that can lead to more customer interactions. If you’re looking to dominate the competition in your market, then positive customer interactions are the ticket to get you there.
If you’re concerned that you’ll just be kowtowing to every Tom, Dick, and Harry who hires you, that’s not what we mean by professional customer service. We mean that you work hard to consider your customers and their needs. And that even in difficult situations, you maintain a professional attitude.
You’re not a miracle worker. Unexpected things will happen on your work site. It’s not necessarily those things that impact your customer service ratings, your attitude when those things happen matters more. Serve your customers well, and you’ll soon be bringing in more customers.
Use Online Ratings to Your Advantage
Speaking of bringing more customers in your quest to dominate the competition in your market, online reviews can go a long way to doing just that. If you’re unfamiliar with online reviews and how they impact your business, take some time to do a little reading to learn more.
Online reviews are one of those things that exist in business whether you want them to or not, kind of like those people who always want to speak to the manager. Your best bet in these kinds of situations is to use them to your advantage.
Most online reviews sites like Yelp allow businesses to respond to both positive and negative reviews. Having an active online presence can signal to your customers and potential customers that you’re invested in your business and that you care about their opinions.
Even taking the time to thank the customers who leave positive reviews is a good sign when someone is doing their research on your gutter and siding contractor business. Even better is when they see professional, reasonable responses to negative online reviews.
Engaging with negative online reviews is a great way to work toward dominating the competition in your market as long as you maintain professionalism. For example, you can take the time to apologize for the customer’s dissatisfaction (where reasonable) and try to offer a suitable solution if you deem it necessary.
Taking the time to respond to negative feedback with professionalism and care shows any potential customers that you care about your business, customers, and quality of work. And that is more likely to convince someone to hire you than any five-star review can.
Look out, competition, here comes the best gutter and siding contractor in the market!
Closely Monitor Costs
Another consideration when you’re on your way to dominating the competition in your market is your business costs. We all know that managing business costs is a balancing act. But those minute details are the ones that are going to give you the edge over the other gutter and siding contractors.
Without becoming obsessive, you should know what’s happening in terms of costs within your business. Monitor records closely and watch for fluctuations in materials costs. There are a ton of different ways that you can make little changes to keep your business in the green. But you will have to make the effort to pay close attention.
One important consideration when you’re monitoring the costs of your gutter and siding business is quality and customer service. Costs are important — so important that you absolutely cannot have a successful business while ignoring them. But you should never compromise quality or customer service. Luckily, you don’t have to.
Get the Edge on the Competition with Contractor Financing
And our final tip in “The Gutter and Siding Business’ Guide to Dominating the Competition in Your Market” is to get the edge on the competition by offering gutter and siding financing to all of your customers.
One thing to remember when you’re looking to become the best in your market is that all gutter and siding contractors are offering essentially the same services. It’s the little details that will make all the difference when you are finally able to truly dominate the competition in your market.
One of those seemingly little details that has the potential to make a huge impact is to offer the best contractor financing for your customers through HFS Financial.
Contractor financing is the thing that can make the difference between a customer deciding to hire you versus your competition when they’re in need of excellent, easy financing options. But if neither you nor your competition offer financing, then what’s to stop them from hiring your competition? If there’s nothing that sets you apart or makes you the better option, there’s no reason for customers to hire you.
Give your potential customers an excellent reason to hire you over the competition by telling them all about the contractor financing options you offer through HFS Financial. And that’s how you will dominate the competition in your market.
Make sure you’re telling all your clients about your excellent financing options, then send them to your website to reach out to our team via the HFS widget. Our easy process allows them to check their rates and terms with no impact to their credit score. And with incredible, upfront financing, they can have the money they need to hire you. With HFS Financial, “You Dream It, We Finance It.”