In the world of gutter and siding business’s online reviews, it’s important to know how to use reviews to your advantage. Reviews are, in effect, a free way for some pretty incredible advertising — especially if you can rack up those five-star ratings. If you want your gutter and siding business to be easy to find online, one of the best ideas is to make a business account on Google. That way people can find you, look at your reviews, see your happy customers, and book you for their own projects.
Exposing yourself to online reviews might make you feel extremely vulnerable, but it’s simply part of business ownership. When it comes to online reviews, you can try to hide from them, or you can learn how to master them.
If you’re not convinced about why online reviews are important for gutter and siding businesses, visit this blog to find out more. Then, apply these ideas to your business to make online reviews work for you!
Put Your Gutter and Siding Business on Different Review Websites
When consumers are looking for a home improvement contractor of any kind, almost all of them are going to start their search on their favorite review website. That could be one of three major players: Google, Facebook, or Yelp. If you don’t have an online presence on all three of these platforms, you might be missing out on a ton of potential customers.
Customers are looking for a contractor who consistently does exceptional work. And when they find excellent online reviews, that is going to cause them to dig a little deeper into who you are and what type of work you offer. And in the world of free advertising, online reviews can be a huge advantage.
Proactively Seek Reviews
Want to build your online review presence? Make it a habit to ask your customers for a review after their project is finished. Most people don’t automatically think to leave a review after having a good experience. Dissatisfied customers, on the other hand, are often quick to make their feelings known online. Level the playing field by encouraging all former customers to give you a rating. And send a note of thanks or post an online remark as a thank you for the wonderful clients who took the time to leave you a good review.
Check Your Reviews Often and Reply to Negative Ones
Set aside time in your weekly schedule for scanning your review pages. Since no one is perfect, inevitably you will receive a negative review every once in a while. It’s important to type a response to these dissatisfied customers, because other review readers will want to hear your side of the story.
Consumers generally recognize that there could have been a miscommunication, or the customer could be being unreasonable. But they will never know for sure until you give your response. That being said, make sure your response is polite! Take responsibility for your part in the customer’s bad experience, because no one likes a blame-shifter, either. If possible, offer a way to fix a problem if it is within your power to do so.
Make Customers Happy by Providing Gutter and Siding Financing
You might think that providing contractor financing would be risky. After all, you’re no financial expert, right? However, when you partner with HFS Financial to provide contractor financing, it could not be easier. It literally takes one easy step. And it could really help with boosting your customer’s online reviews.
All you have to do is direct customers to our 60-second application. They will receive the best financing options to quickly meet their needs. Additionally, their gutter or siding project will be funded upfront, so you can get started as soon as possible. At HFS Financial, “You Dream It, We Finance It!”