We know the competition in your market is fierce, and that’s why you’ve got your eyes set on not only thriving in your market but achieving out-right domination. But you’ve got to be smart. Domination doesn’t come without hard work and sacrifice, so you need to educate yourself from the get-go.
Luckily for you, we’ve got some skin in this game, and we want you to succeed. That’s why we’re coming in with the home improvement business’ guide to dominating the competition in your market.
Be Present for Your Online Presence
To start your long journey to total domination in your market as the top home improvement contractor, let’s start with the importance of your online presence. We know your job is complex, but you cannot underestimate the importance of your business’s online presence. Resist the urge to ignore it. We can guarantee the other home improvement contractors in your market aren’t ignoring their online presence, so you can’t afford to either.
When it comes to your online presence, you’ll want to focus on a couple of areas. The first area is social media. Everybody who’s anybody not only has a social media presence for their business, but they’re also utilizing the benefits of social media marketing. And those benefits are far and wide, so if you expect to dominate your market, you can’t afford to ignore social media.
The other area you should focus on when it comes to your online presence has to do with online reviews. Online reviews are the new yellow pages or word of mouth. Potential clients will use online reviews to make their decisions when it comes to hiring a home improvement contractor. So, you’ll want to be aware of your online reviews and encourage your current customers to leave positive ones. Dominating your market is within your grasp, if you take the time to be proactive with your online presence.
Achieve High Rankings in Your Market
Keeping in theme with your online presence, you should also be working on your website and your Google rankings.
Your website is probably the single most important time investment for you in terms of marketing and visibility. Nearly every potential client who looks for a home improvement contractor or home improvement financing in your market is going to take to the internet to find what they need. That means your website needs to be visible and useful.
When it comes to visibility for your home improvement business and your website, you need to educate yourself on the inner workings of Google rankings. There actually is a kind of science behind it, and you can do so much to influence where your website shows up in the ranking of all the different search engines. The more you stack the deck in your favor in terms of Google rankings, the more likely your website is to be one of the top search results for your market. The higher you rank in Google search results, the more jobs you’ll bring in, and the sooner you’ll be dominating your market.
And when it comes to your website being useful, you need to consider exactly what you should be putting on your website. Your website content matters. You have to be intentional about contact information and showcasing your work. Your website is the place where people should be able to find the most information about your business and where they can and will decide if they want to hire you. Prioritize your website so you can dominate the competition.
Make Your Customers Feel Special
Moving on from online presence to your client interactions, you need to be intentional about how you interact with your customers. Professional email communications can go a long way when you’re seeking to communicate clearly, and people will feel respected when you prioritize professionalism in your interactions — especially if they ever contrast your communication style with that of some of your competitors. Remember that your goal is complete domination of your market. Keep your eyes on the prize and professional tones in your communication.
And speaking of professionalism, you shouldn’t stop at just professional communications. You need to prioritize customer service at every possible moment in your interactions — especially when complaints arise. You never want to give your competition a chance to be better than you, so establish a protocol for complaints. Make sure you’re as professional as possible, and you need to require your team members to do the same. It’s hard to criticize someone who is honest and professional. And if domination is your goal, then professionalism is your language.
Keep Those Costs Low, Low
Once you’ve mastered the art of professionalism in all your interactions, let’s turn our attention to the ever rising, hard-to-manage costs of operating a home improvement business. An ever-important aspect of business ownership is keeping your costs manageable. And that can be a daunting task. To keep on your path to total domination in your market, you’ll want to get creative when it comes to keeping costs low.
One concern when it comes to cutting costs is that you’ll also have to sacrifice quality and customer service. The truth is you don’t have to. There are quite a few ways that you can keep your costs down. You and your team may have to work smarter, not harder, but the task is achievable, and there are always some ideas you may not have considered.
Offer the Best Home Improvement Financing Around
And our final suggestion to meet your goal of total domination in your market of fellow home improvement contractors is to offer the absolute best home improvement financing possible through HFS Financial. If your goal is to set your business apart from all the others, then this step is a flat out no brainer.
Home improvement financing can help you dominate the competition by helping your win more customers and making those customers happier with your services because you’ve enabled them to complete their projects in the first place.
And offering home improvement financing couldn’t be easier. All you have to do is contact our contractor team and fill out the contractor application. From there, you’re well on your way to offer financing. We’ll contact you back and get you all set up. That’s it! So, what are you waiting for? Take the next step in completely dominate your market with HFS Financial. “You Dream It, We Finance It.”