Your home improvement business doesn’t just need a website, it needs a good website. But what makes a good website can be up for debate. There are a few items that are non-negotiable. Your website is basically how people learn the information they need to know, so it needs to at least be functional.
But you’re a home improvement contractor, so you know people want something functional and attractive. You will also want something that helps you stand out against your competition. Let’s break it down and take a look at what every home improvement business needs in a website.
Home Improvement Business Contact Information
Hands down, one of the most important things you need to prioritize when building your home improvement business website is the home improvement contractor information page. People will need clear and simple ways to contact you. Email, phone number, and physical address are the bare minimum in terms of the contact information you need to include on your website.
But there’s more you can do. You can also add links for a chat feature so that your future clients can reach out with questions. And you should also consider links to your social media presence as another point of contact to add to your home improvement business website.
You can also provide a newsletter email with more information about your home improvement business projects. Anything you can provide to keep your potential clients aware of your business and your skills as a home improvement contractor is going to work to your advantage.
Prioritize a Gallery of Finished Project Photos
While we’re on the subject of keeping your clients and potential clients aware of your skills, you’ll want to show off those building skills, too. Clients who are shopping around for the best home improvement contractor want to see the goods. And your website is the perfect place to show off.
Make sure you’re prioritizing high-quality images of your finished projects. Before and after shots are also great. And make sure you include a variety of different kinds of projects at different price points. You absolutely want to show off your biggest and best projects, but you don’t want to scare away any clients.
Photos make it really easy for your potential clients to envision the home improvements they want to make in their own home. So be sure to give them plenty to look at.
An Explanation of Home Improvements You Offer
You should also be sure to provide some clear explanations of what home improvement projects you’re skilled at. If you specialize in bathroom remodeling, then tell you clients a little bit about that. If you do a little of everything, tell your potential customers that, too.
People like to know what they’re getting, and they like to know what to expect. The more information you can give on your website about what they can expect, the more likely they are to reach out with any more questions they have or to just flat out hire you.
Home Improvement Financing
And finally, you absolutely need to include information about home improvement financing on your home improvement business website. If you don’t already offer home improvement financing, it’s important to know that it can sometimes be the deciding factor when people hire a contractor. If you offer the skills and the financing options customers need, people don’t have to shop around.
And when you offer home improvement financing through HFS Financial, it’s incredibly easy. There are zero contractor fees and all loans fund 100% upfront. That means that your customers basically become the equivalent of cash buyers. It’s a win for everyone involved.
So, make it happen today. Contact our team to get started or apply online and make sure you’re offering the best in home improvement financing for your customers. With HFS Financial, “You Dream It, We Finance It.”